Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network?); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in the retail media market; The measurement challenges that arise from advertisers' use of multiple retail media networks; Any forthcoming consolidation in the retail media segment; Which downstream categories (like eg., measurement) benefit from growth in the retail media space. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.