Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins

In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.External resources:Loyalty Science Lab Website - CLICK HERELoyalty Science Lab's Future of loyalty report - CLICK HERELoyalty Science Lab articles on Medium - CLICK HERELoyalty Science Lad on LinkedIn - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE