EPISODE · Apr 2, 2024 · 33 MIN
Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins
from Everybody hates your brand · host Voanehens Productions
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more. External resources: Loyalty Science Lab Website - CLICK HERE Loyalty Science Lab's Future of loyalty report - CLICK HERE Loyalty Science Lab articles on Medium - CLICK HERE Loyalty Science Lad on LinkedIn - CLICK HERE Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE Music: You oughta know by Rockin' for Decades. CLICK HERE
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In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
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Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins
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