Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips

from Everybody hates your brand · host Tom Philips, Rob Voase

We've been away for a while but we're back with Season 5 of Everybody hates your brand.We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. External resources:Tom's LinkedIn page - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You Oughta Know - Rockin' for Decades. CLICK HERE

What this episode covers

We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips, who has spent over 20 years in Strategy working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital. He has worked on an impressive catalogue of brands including BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat. Combined that gives him a great perspective and expertise worth listening to.

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Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips

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How long is this episode of Everybody hates your brand?

This episode is 40 minutes long.

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This episode was published on January 21, 2025.

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