Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including:The misconceptions that advertisers have about how the largest walled garden advertising platforms function;The principal mistakes companies make related to marketing-driven growth;The scientific approach to measurement;How companies can future-proof their advertising measurement;The analytical constraints that prevent most advertisers from growing spend;Creative analytics;A systematic approach to channel diversification.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.