Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

In this episode of the podcast, I speak with Matt Steiner, Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform.Among other things, we discuss:How ad ranking and selection are done at MetaThe evolution and functionality of Meta's various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEMThe core architecture of Meta's advertising-focused AI modelsWhat's next on Meta's roadmap concerning the application of AI to advertisingHow and whether talent is a moat for any business applying AI to it advertising platformThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.