Season 5, Episode 3 | Guests: Barry Alexander and Gavin Barrett

In this episode of Leader Talks with Sartaj Sarkaria, we sit down with, Barry Alexander and Gavin Barrett, two trailblazers in Canadian marketing, to discuss the power of embracing DEIA (diversity, equity, inclusion and accessibilities) as a growth strategy. Rather than treating DEIA as a box to check or a defense measure, our guests share how DEIA can become a driving force behind business success. Tune in for inspiring stories from Barry and Gavin as they reflect on their personal journeys and experiences that shaped their DEIA views. Learn from their insights on the state of diversity in marketing and the importance of moving past representation and into inclusion. They also share actionable strategies marketing leaders can use to foster belonging, drive meaningful change, and create workplaces where everyone thrives. Tune in to hear how inclusive leadership in marketing can dismantle systemic barriers and build lasting, transformative change. Key Points From This Episode:Introducing today’s guests, Barry Alexander and Gavin Barrett. Their lives and how those experiences have shaped their views on EDI. Why brands that see EDI as a growth strategy have a competitive advantage. The impact POCAM has had and the need it fulfills. Where the marketing industry stands in terms of embedding diversity within its teams. What marketing leaders can do that’s truly impactful in terms of EDI. How our guests approach the concept of inclusion and belonging in their lives. Why there is no ‘end’ to EDI and why it’s an ongoing investment.  They answer the previous guest’s question about handling incredibly hard times.  What question today’s guests want to leave for the next guest of Leader Talks. Links Mentioned in Today’s Episode:Barry Alexander on LinkedInGavin BarrettGavin Barrett on LinkedIn‘EDI Is a Growth Strategy. Brands That Treat It as Defence Are Already Losing.’POCAMCreativity with a ConscienceCanadian Centre for Diversity and InclusionSartaj SarkariaLeader Talks with Anne-Marie Pham