Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit) -...

What this episode covers

In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:The evolution of app-to-web user acquisition following Apple's recent policy change in the US;Optimizing Meta ad campaigns;The best platforms for non-gaming app user acquisition;Different approaches to creative testing;The future of ASO.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.

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Frequently Asked Questions

How long is this episode of Mobile Dev Memo Podcast?

This episode is 51 minutes long.

When was this Mobile Dev Memo Podcast episode published?

This episode was published on July 16, 2025.

What is this episode about?

In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode,...

Can I download this Mobile Dev Memo Podcast episode?

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