Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss:The evolution of app-to-web user acquisition following Apple's recent policy change in the US;Optimizing Meta ad campaigns;The best platforms for non-gaming app user acquisition;Different approaches to creative testing;The future of ASO.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.