Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)

My guest on this week's episode of the podcast is Amanda Engelman, Shopify's Director of Product for Advertising. The topic of the episode is the recently announced Shopify Product Network, which allows merchants to insert recommendations for products they don't sell into their own storefronts, sourced from other Shopify Merchants.But don't call it an ad network! In our discussion, among other things, we cover:An overview of the Shopify Product Network (SPN)How Shopify merchants have reacted to SPN since its launchHow payment works for merchants that host product recommendationsHow product exclusion and targeting are managedThe ultimate distribution potential for SPN and whether it serves as a complement to third-party ads or could replace them altogether for some merchantsWhether SPN could be expanded to third-party surfaces.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.