Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

In this episode of the podcast, I speak with Andrew Lipsman, an independent analyst in the retail media space and the author of Media, Ads + Commerce. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers:The definition of 'agentic commerce'The 'fundamental flaws' in agentic commerce from a conceptual and commercial standpointWhether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block themWhether open web advertising is a useful analog for agentic commerceWhether agentic commerce is fundamentally at odds with consumers' interestsAmazon's own implementations of commercial agentsThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.