Season 6, Episode 9: The blandification of marketing (with Adam Singer)

In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don't). Adam is the VP of Marketing at AdQuick and runs the Hot Takes blog.Among other things, Adam and I discuss:The "blandification" of marketingWhy AI output won't displace creativityWhat David Ogilvy would think of the current state of marketingThe role of a CMO and how it should be evaluated The backlash from marketers against the recent American Eagle ad campaignWhat went wrong with Crack Barrel's rebrandThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.