Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)

On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi, to talk about Amazon’s strategic advertising advantages. Among other things, we discuss:The value of Amazon’s deterministic identity spine, which spans ninety percent of US householdsWhether Amazon can successfully transition its e-commerce data dominance into non-endemic categories like automotive and pharmaceutical servicesThe risks faced by independent demand side platforms like Trade Desk as tech giants internalize inventoryWhat role agencies will play in a future where AI agents manage cross-channel programmatic media buying autonomouslyWhen shoppable TV transitions from a niche consumer behavior to a primary driver of performance marketing resultsHow the integration of Amazon’s retail data with AI chatbots might permanently displace traditional search-based product discoveryThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts