Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

On this week's episode of the podcast, I am joined by Tricia Han, CEO of Mistplay, and Sampsa Jaatinen, Chief Data and AI Officer at Mistplay, to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we discuss:Why rewarded user acquisition has moved from a niche tactic to a cornerstone of modern mobile gaming growth strategiesHow the shift in Apple's App Store policies regarding incentivized installs has created a new frontier for iOS developersWhether the rich behavioral data sets generated by rewarded platforms provide a significant competitive advantage over traditional ad networksWhat role machine learning and reinforcement learning play in optimizing the timing and nature of user rewards and recommendationsIf the play-and-earn philosophy can be successfully exported to non-gaming industries like retail, finance, and quick-service restaurantsHow the blurring lines between mobile and console gaming will influence the way platforms compete for limited user attentionWhen the industry will fully realize the potential of direct-to-consumer web shops coupled with highly personalized reward mechanismsThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts