Season 9 | Ep 99 | Money vs Culture with Allyns Melendez

Are you creating a rewarding culture vs just giving people what they want? While money is a great tactic for retaining talent, it’s important to create a culture of value that goes beyond money.  In this episode of The Agency Blueprint, I’m joined by Allyns Melendez, a CEO & Founder at HR Transformed, COO at a National Public Relations Firm, and a part-time Professor of Continuing Education for Temple University. She has 25+ years of human capital and business management experience and a passion for human capital and business strategy. She helps businesses understand the necessary tactics that will help develop, train, educate, and motivate their employees. Listen in to learn how to handle disengaged people, find an accountability partner, collect feedback, and create conduits within your agency.  Key Questions:   [01:35] What is your experience in whether you believe money or culture is the number one reason that someone will stay? [04:20] Do you think a raise will work or motivate someone when they’ve already disengaged?  [13:11] How do you do an introspective of what’s going on culturally, and what’s the first step?  [22:46] What system would someone want to look at to ensure that things are adequate and fair from a competition standpoint?  What You’ll Discover: [01:50] The power of money and culture – how to create a rewarding culture with the money you give.   [04:48] How to converse with a disengaged person to encourage a value-based relationship. [08:21] The importance of finding an accountability partner to help you see through the weeds as an agency owner.  [13:18] How to collect feedback, give people an outlet, and use that data to enhance the company culture.  [19:16] How to be authentic and create conduits for you and your organization to push your message forward.  [23:13] Tactics to help you reach data of the current fair and adequate pay in your industry.  Connect with Allyns: WebsiteLinkedInFree Copy of The Practical Agency Book.Real Life Agency Success StoriesWeekly agency tactics YouTube ChannelProfitability Accelerator Call - If you're looking to make a change today schedule your profitability accelerator call to define what is possible for your agency in the next 90 days.