Season A - Ep. 4: Alok Ajmera, CEO of Prophix on converting software from on-prem to a cloud

Alok Ajmera, CEO of Prophix takes us to journey of converting the company's software offering from on-prem to a cloud. The transition is particularly impressive because Prophix completed it while being bootstrapped, and only after the conversion did they take outside investments from HG Capital (leading European PE firm).BIOAlok joined Prophix in 2004 as a consultant, and after wearing nearly every hat in the company was first promoted to President and COO, and most recently to CEO.TIMESTAMPS01:00 Alok and Prophix04:50 Pricing model05:45 Moving from on-prem to a cloud12:00 Incentivizing clients to move to a cloud16:00 Change in a compensation model18:00 Customer Success and cross-sell20:00 NPS and customers' satisfaction 23:50 Choosing investors31:00 Advice to companies that plan to convert their software from on-prem to a cloud