Season A - Ep. 6: Sam Richard, Senior Director of Growth at Openview Partners on Product Led Growth

Sam Richard, Senior Director of Growth at Openview Partners, discusses product-led growth, types of companies that can leverage the strategy, and how traditional SaaS metrics can be misleading when applied to PLG.BIOSam Richard is Senior Director of Growth at OpenView, helping its portfolio accelerate top-line growth through establishing best practices and processes to support product led growth. At OpenView, Sam works closely with portfolio leadership teams to discover and implement the most impactful strategies for growth, including onboarding and retention optimization, expansion strategy, funnel optimization and channel/partner strategy.Prior to joining OpenView in 2019, Sam worked as Director of Growth and Engagement at Dispatch, where she was on the founding team. She spent four years leading growth strategy and customer success teams with a focus on small to medium-sized businesses. During her tenure, Dispatch was acquired by Vista Equity Partners. She also previously worked at Catalant and Abt Associates.TIMESTAMPS00:10 Intro03:42 Three Eras of Software purchase06:20 Characteristics of Product Led Growth companies10:50 Retention at PLG12:45 Traditional Metrics are misleading / Natural Rate of Growth15:30 Who can leverage PLG