Season A - Ep. 9: Mark Znutas, VP of GTM Strategy and Operations at HubSpot on RevOps

Mark Znutas, Vice President of Go-to-Market Strategy and Operations at HubSpot, discusses HubSpot’s RevOps and how it aligns Sales, Marketing and Customer Success. We also covered HubSpot’s go-to-Market strategy, which has changed drastically over the years.BIOMark is a VP of GTM Strategy and Operationsl at HubSpot, where he leads Go-To-Market (GTM) strategy across Marketing, Sales, and Customer Success. Mark has held several key roles in RevOps at HubSpot, when the company started expanding beyond its core Marketing software. Prior to HubSpot, Mark was a Manager of Global Field Solutions at Affinnova (acquired by Nielsen).TIMESTAMPS00:20 HubSpot and Mark’s background01:20 Revenue Operations and how it works at HubSpot07:50 Go-to-Market strategy08:40 HubSpot’s unconventional move to Product Led Growth10:35 Three components of a growth strategy17:40 HubSpot’s expansion from Marketing Software to CRMSIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.