Season B - Ep. 1: Geoffrey Moore, Author and Partner at Wildcat Venture Partners, on Crossing the Chasm – 30 Years Later

Geoffrey Moore, the author of numerous marketing books (including the all-time classic – Crossing the Chasm), discusses how COVID affected the Chasm and how SaaS companies should apply the blueprint to SMB and Enterprise target markets. He also speaks about Geoffrey’s newest book, Zone to Win, written for later-stage technology companies. BIOGeoffery Moore is a best-selling author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, Gainsight, Google, and Splunk.TIMESTAMPS03:08 Crossing the Chasm in a few words08:10 COVID’s effect on Chasm 11:02 Chasm’s blueprint for SaaS companies 13:55 SMB vs Enterprise approach to Chasm15:27 Case Study19:58 Geoffrey’s most important booksSeason B is Sponsored by CELIGO, IPaaS for Mid-Market companies. SIGN UP at https://www.saashimi.cloud to receive transcripts of the interviews and news about upcoming guests and events.