Season C - Ep. 4: Tracy Eiler, CMO at OpenSesame, on Changes in SaaS Marketing

Tracy discusses changes in marketing over the past several years and the first things she did after joining OpenSesame as CMO.BIOTracy Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, mid-market, enterprise, and OEM. She has start-up, public company, and M&A experience, and has marketed to line-of-business executives, end users, IT, and C-suite.Over her career, Tracy also held CMO positions at Alation, InsideView, MarkLogic, and senior marketing roles at Ingres (now Actian), Postini (acq. by Google), and Business Objects (SAP company).TIMESTAMPS01:15 Making changes after joining a new company as a CMO04:35 Evaluating Marketing strategies from the outside09:35 Measuring contents’ ROI 12:15 What is OpenSesame?19:35 Go-to-Market Strategy, and Role of Partnerships24:25 Building a Pipeline29:25 KPIs to measure Product Marketing 38:50 Changes in SaaS marketing over the years42:40 ChatGPT and AI in Marketing