Season C - Ep. 7: Andrew Davies, CMO of Paddle, on Marketing, PLG, Payments, and other

Andrew discusses all things Marketing.BIOAndrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy. TIMESTAMPS01:55 The role of CMO03:30 What’s Paddle?08:05 Paddle’s GTM11:05 Structure of the Marketing Team13:40 Marketing’s Contribution to Pipeline16:10 Budgeting process for volume-based pricing19:20 Marketing over the past several years23:00 KPI of the Marketing Team24:25 Building a Marketing team for startups30:30 Learning from Companies he advises to32:00 Accidental Marketer33:55 Andrew's Tech stack