Season C - Ep. 8: Gary Greenfield, Serial CEO, on Turning Around Software Companies

Gary shares his experience turning around distressed software companies.BIOGary has over thirty years of technology experience and has served in various senior executive capacities across the industry. He was most recently the CEO of Sectigo where he helped to turn the company around. Over his career, Gary had run six companies and served no more than 20 boards. TIMESTAMPS01:10 Gary01:50 Main causes for distress in Software companies05:10 Why can’t CEOs apply the simple strategy06:35 Selecting turnaround targets09:00 Step-by-Step turnaround13:10 Picking right people16:15 Dealing with a cash burn 20:45 KPIs Gary tracks24:00 Selling software of a struggling company27:55 Changing cultures29:30 Case study