Season C - Ep. 9: Chris Golec, Co-Founder of Demandbase & Channel99, on Account-Based Marketing and Building Businesses

Chris discusses account-based marketing and shares stories about building Supplybase, Demandbase, and Channel99. BIOChristopher Golec is a seasoned entrepreneur with a record of fostering innovation and leading successful start-ups. Golec’s journey spans from his early days as a chemical engineer to becoming a key figure in the world of MarTech, with his co-founding of Demandbase, a pioneering B2B marketing platform, serving as a remarkable testament to his visionary leadership. His current venture, Channel99, has attracted funding from top-tier investors like GTMfund, Norwest Venture Partners, Jackson Square Ventures, and Bloomberg Beta.TIMESTAMPS01:10 Account-based marketing03:10 Path to Software04:25 Supplybase06:30 Demandbase 12:20 Demandbase’s GTM 17:30 Channel99 at work24:00 First Hires27:20 Lessons from building companies 30:10 Company culture32:25 Favorite stage in a company’s lifecycle 34:15 The future of Channel9934545 Tech Stack