Second Life on Two Wheels: Refurbishing E-Bikes for Sustainable Cities with Marta Anadón Rosinach, Head of US at Upway

What if buying a secondhand e-bike were as easy and trustworthy as buying a certified pre-owned car?In this episode of Beyond Streets, we talk with Marta Anadón Rosinach, Head of US at Upway, a company redefining the second-life market for e-bikes. A former Uber Eats executive, Marta shares how her personal obsession with e-bikes turned into a mission: making high-quality, affordable, refurbished e-bikes accessible to more people in more places.We dig into:Why e-bikes are a powerful and fun tool for reclaiming cities from car dependencyHow refurbishment cuts carbon emissions by up to 95% while creating local jobsThe challenges and opportunities of scaling in the US vs. EuropeThe role of policy in safe battery recycling and expanding incentivesWhy investing in workforce training is a crucial, overlooked lever in micromobility adoptionFrom tariffs to transit agency partnerships to e-bike theft myths, this conversation has it all, and it’s for anyone who cares about the future of sustainable urban transportation.Learn more about Upway: https://upway.co/Help us grow: please rate, review, and subscribe! Reach out with questions, ideas, and feedback: [email protected] up with us on LinkedIn: Greg RogersGreg Rodriguez Samantha Roxaswww.beyondstreets.org