Secondhand Chic: The Rise of Pre-Owned Luxury in South Africa - 04 July 2025

We’ve taken a tour through lifestyle conversations this week—from home décor inspiration to productive office spaces—but today we’re zooming into a fast-evolving trend that's flipping the script on luxury. Is luxury only for the ultra-wealthy? Not anymore. South Africa is seeing a stylish shift where pre-owned luxury goods are becoming the first choice for savvy shoppers who crave premium fashion without the hefty price tag. Joining us to unpack this transformation is Michael Zahariev, Co-founder of Luxity—South Africa’s leading platform for authenticated pre-owned luxury items. From designer handbags and watches to the story behind the resale boom, Michael gives us the inside scoop on how perceptions are changing, what buyers should look out for, and why luxury can now be both sustainable and accessible.