Secrets Every Farmer Needs to Hear About Business, Branding, and Risk | Ep. 88

In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Riël Mallan, a trailblazer in South Africa’s agricultural transformation and now founder of Nurture Brands, to discuss the bold decisions, upheavals, and innovations that shaped the modern fruit export industry.From his days as a young table grape farmer during South Africa’s post-apartheid deregulation era to building Fruits Unlimited and investing in genetic IP, Riël shares an unfiltered and reflective view of the industry’s evolution—and its future.•What happens when a farmer goes rogue to take on a powerful board?•Why did South Africa’s fruit brand legacy fall apart?•And what can today’s agri-leaders learn from private equity and preemptive health?Key Takeaways:•The story behind fruit industry deregulation and how it reshaped exports•Why brands—not just products—are the key to long-term farming success•Lessons from a private equity investor: why food, health, and purpose are inseparable•The birth of SATI and efforts to bring order to a deregulated “Wild West”•Why future agri-success lies in sustainability, transparency, and storytellingFind Riël on LinkedIn: https://www.linkedin.com/in/rielmalan/Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/