Secrets of Partnerships with a Marketing Legend ft Zak Pines | Hard Corps Marketing Show | Ep 396

How can strategic partnerships and long-term relationship-building drive sustainable business growth?In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shares a fresh perspective on how to make partnerships work beyond just revenue share—focusing instead on creating joint value propositions that genuinely benefit customers.We also explore how AI is reshaping the way partner operations are scaled and how proactive engagement and continuous communication can turn a partnership into a long-term success.In this episode, we cover:The Three for Three Play: How shifting focus from revenue to value creation leads to stronger, more sustainable partnerships.Building long-term partnerships: Zak’s approach to proactive engagement, constant communication, and offering dedicated support to ensure mutual success.How AI is transforming partner operations, improving customer support, and making client transitions easier through automation.The importance of Zak’s "Go for it" philosophy—taking risks and prioritizing mutual value in partnerships.If you're looking to elevate your partner programs and build meaningful, long-lasting relationships that truly drive business growth, this episode is packed with insights you won’t want to miss!🔔 Subscribe for more episodes on building successful business strategies and innovative partnership insights.Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Zak:LinkedIn: https://www.linkedin.com/in/zakpines/ Company website: https://www.formstack.com/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #PartnershipStrategies #BusinessGrowth #PartnerPrograms #RevenueShare #CustomerValue #AIandAutomation #SustainableGrowth #LongTermSuccess #AIinBusiness #BusinessPodcast #marketing #marketingstrategy #podcast #marketingpodcast