Securing the Public Sector: GTM Strategies for Cyber Growth

Selling cybersecurity into the public sector is unlike any other market. Procurement cycles are long, regulations change constantly, and credibility often outweighs innovation.In this episode host Taylor Wells speaks with Jordan Burris, Head of Public Sector at Socure . They discuss:Key differences between public sector and commercial salesWhy trust and mission alignment matter mostHow to show value before a contract is signedCommon mistakes sellers make—and how to avoid themFor leaders building GTM strategies in federal, state, or regulated markets, this conversation offers practical insights and lessons you can apply today.