Seeing Social Differently

Buck Flather is the Partner Program Manager at Sprout Social, an all-in-one social media marketing platform for every area of your organization. With over 20 years of experience in marketing and sales, Buck is an expert in helping agency partners expand their businesses. Buck is passionate about social media marketing, and his dedication to connecting companies and brands sets him above the rest. Before working at Sprout Social, Buck was the Partner Program Manager at HubSpot for over nine years. In this episode… When was the last time a company tweeted or posted something that made you laugh? Every day, companies and social marketing agencies reach new audiences and build stronger communities through social marketing. But social should be used as more than a last-ditch effort to gain awareness. According to Buck Flather, social can go well beyond the confines of marketing because it's the biggest, unfiltered set of data that you can possibly gather. Instead of thinking of it as a door that's open to you, Buck suggests seeing social as a door you can open. He believes that social marketing can be an integral part of every aspect of an organization—from product development to sales and customer experience. In this week's episode of the Firebelly Social Show, host Duncan Alney sits down with Buck Flather, Partner Program Manager at Sprout Social. Together, they discuss ways that brands can further develop their approach to social marketing, how Sprout Social helps take its clients to the next level, and why interacting with your customers is the fastest way to build brand awareness. Buck also shares his current favorite marketing campaign on Twitter. Stay Tuned.