Seeking Advice From People Who Get You | Albert Matheny | Promix Nutrition

Albert Matheny is the CEO of Promix Nutrition. Albert has a Master’s degree in Human Performance and a Bachelor’s Degree in Exercise Physiology & Food Science. He is a Registered Dietitian Track and Field Athlete, and an alum at the University of Florida (2004-2009).In This Conversation We Discuss:[00:59] Intro[01:35] Starting a business from scratch[03:01] Finding people that’s interested in your product[04:15] Reaching out to relevant people for insights[04:44] Building things up based on learnings[05:36] Placing products where target audience can see it[06:35] Finding the right niche for your business[07:37] Building presence on Amazon[08:11] Leveraging Unique Selling Points to draw people in[09:02] Slowly investing on things that help grow your business[09:36] Partnering with someone that gets you[10:12] The importance of awareness in the marketing funnel[14:22] Taking control of your business’ growth[15:06] Establishing your brand image outside of Amazon[15:58] Delegating tasks to people that fits the role[17:12] Balancing different sets of skills vital to a business [18:18] Recognizing trivial but equally crucial parts[20:04] Where to check out Promix Nutrition[20:22] Sticking to and doing more of what works[22:10] Tuning in to reality checks from time to time[22:57] Knowing when & where to pour out maximum efforts[23:59] Monitoring risks and doing necessary adjustments[24:29] Listening to good advisors for clear guidelinesResources:Subscribe to Honest Ecommerce on YoutubeScience-driven and performance-driven products for athletes promixnutrition.com/Follow Albert Matheny linkedin.com/in/albertmatheny/Follow Promix Nutrition instagram.com/promix/?hl=enSchedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!