SEEN listener favorite episode: 2025 Sponsorship Trends with industry leader, Paula Beadle

This SEEN interview with Paula Beadle—Founder & CEO of the Sponsorship Marketing Association—quickly became one of your top-ranked episodes of the year.Paula has negotiated everything from multi-million-dollar naming rights to, yes, even racing pigs—and she brings that same creative, results-driven energy to this conversation with Host Kathrine Nero. Known for developing winning strategies, sparking bold ideas, and elevating partnership revenue, Paula offers an inside look at the rapidly shifting sponsorship landscape.In this episode, she answers:What sponsorship trends will define 2025 and beyond?Which industries and brands are leading the charge in reshaping partnership strategies?How is technology—especially AI—transforming the way deals are built and measured?Tune in and let us know your biggest takeaway from Paula and Kathrine’s dynamic, insight-packed conversation.