Segment prémiových vozů : V Česku si zatím žijeme v ráji ...

What this episode covers

Segment prémiových vozů vykazuje v celé řadě aspektů jisté odlišnosti od fungování trhu s běžnými auty. Stejně jako se liší nabízené automobily, jsou i zákazníci kupující dražší vozy odlišní od většiny, která si pořizuje tzv. masovku. Pod pokličku fungování této specifičtější části trhu nám dali nahlédnout zástupci tří prémiových značek. Za japonskou automobilku Lexus přijal pozvání do Salonu Echa Jakub Květoň, vedoucí divize Lexus. Značku BMW reprezentoval David Haidinger, manažer komunikace, a Audi zastoupil PR manažer Jiří Rozkošný.

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Frequently Asked Questions

How long is this episode of Echo Podcasty?

This episode is 1 hour and 33 minutes long.

When was this Echo Podcasty episode published?

This episode was published on May 21, 2025.

What is this episode about?

Segment prémiových vozů vykazuje v celé řadě aspektů jisté odlišnosti od fungování trhu s běžnými auty. Stejně jako se liší nabízené automobily, jsou i zákazníci kupující dražší vozy odlišní od většiny, která si pořizuje tzv. masovku....

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