Segmentation: How to deal with "let's get everyone" as a target

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps:00:52 Discussing Target Audience01:40 Horror Stories of Target Audience05:14 Challenges in Messaging and Segmentation14:23 Examples of Poor Market Segmentation21:49 Effective Segmentation Strategies32:15 The Power of Storytelling34:35 Understanding Your Audience38:19 Innovative Research Techniques Show Notes:Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur websiteHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 45 minutes long.

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This episode was published on June 27, 2024.

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