Segmentation: How to deal with "let's get everyone" as a target

Timestamps: 00:52 Discussing Target Audience 01:40 Horror Stories of Target Audience 05:14 Challenges in Messaging and Segmentation 14:23 Examples of Poor Market Segmentation 21:49 Effective Segmentation Strategies 32:15 The Power of Storytelling 34:3...

Episode 9 of the We're Not Marketers podcast, hosted by Gabriel Bujold, Eric Holland, Zach Roberts, titled "Segmentation: How to deal with "let's get everyone" as a target" was published on June 27, 2024 and runs 45 minutes.

June 27, 2024 ·45m · We're Not Marketers

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Episode Description

Timestamps:

00:52 Discussing Target Audience

01:40 Horror Stories of Target Audience

05:14 Challenges in Messaging and Segmentation

14:23 Examples of Poor Market Segmentation

21:49 Effective Segmentation Strategies

32:15 The Power of Storytelling

34:35 Understanding Your Audience

38:19 Innovative Research Techniques

Show Notes:

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