Sell Your Smarts! Build a Thriving Online Education Business with John Meese #079

Stuck in a career income rut? Tired of being overwhelmed by your schedule? This episode explores how to break free by converting your expertise into an online education business. We talk to John Meese, an authority on helping professionals scale their income. John advises against typical mistakes like overselling low-value products and highlights the importance of selling outcomes, not time. Listen in for strategies that apply to anyone from finance execs to therapists who've reached an income plateau. You'll also get tips on creating impactful offers and recognizing the value you bring to clients.GUEST BIO:John Meese helps experts turn their wisdom into wealth by building a thriving online education business! He is the author of the award-winning bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) as well as Always Be Teaching, and he writes the Sell Your Smarts newsletter at JohnMeese.com.John love helping smart professionals create a profitable product strategy based on their knowledge and expertise. I teach a Gateway, Membership, and Flagship product strategy that together creates a Seven Figure School.TOPICS EXPLORED:The limit to how much they can earn by selling their time.Shift focus from linear growth tied to time, towards exponential growth that isn't.Raising rates or creating low-cost gateway products like ebooks can seem logical but often lead to a work and income ceiling.Start with high-value "flagship" products, like group coaching programs, that require fewer sales to generate significant revenue.Transitioning from selling a service to selling a product often involves selling a promise or transformation instead of hours worked.Reframe what you're selling from an hourly basis to a solution-based promiseAvoiding acting like a 'bank'  as it ties up your time and resources Genuinely believe in the transformation your product can bringWhat is the 'tragedy' you're trying to prevent by offering your serviceRESOURCES:John's Website: https://sellyoursmartsonline.com/Amazon Kindle Book: Survive and Thrive: How to Build a Profitable Business in Any Economy, by John Meese Amazon Kindle Book: Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online, by John Meese CONNECT WITH JOHN: On LinkedIn: https://www.linkedin.com/in/john-meeseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.