Seller Called, Set His Own Price, and Said Sign episode artwork

EPISODE · May 17, 2026 · 4 MIN

Seller Called, Set His Own Price, and Said Sign

from The Aaron Novello Podcast · host Aaron Novello

He was driving to a motivated seller appointment he knew nothing about, and the deal was already done before he walked in the door.That's the thing nobody talks about. Sometimes the hardest part of closing isn't the negotiation. It's knowing when to stop talking and just let it happen.Here's what went down:✅ A seller called out of the blue, found me through my Google reviews, convinced we had already negotiated a number. We hadn't. He'd never spoke to the guy. But his pre qualified seller energy was off the charts. Wife was ready. Number was set. He just needed someone to show up.✅ The number he wanted was $102K. That's 50% of Zillow. A legitimate off market real estate deal handed to me on a cash offer appointment,  didn't even book the normal way.✅ The real estate investor mindset that wins in this situation isn't about being clever. It's about recognizing when a seller has already made their decision and getting out of your own way. I've seen agents kill deals like this by asking one too many questions. Don't be that person.✅ I walked Jack through the exact same thing recently. He made $100K on a deal where the seller told him exactly what he wanted. Jack almost kept selling. I told him to stop. He stopped. Deal closed. That's what stop talking and close actually looks like in real life.✅ This is a real real estate deal story, filmed live, no script, driving to the appointment. What you see is what happened.Beef up your Google reviews. Show up when the deal calls you. Execute.

He was driving to a motivated seller appointment he knew nothing about, and the deal was already done before he walked in the door. That's the thing nobody talks about. Sometimes the hardest part of closing isn't the negotiation. It's knowing when to stop talking and just let it happen. Here's what went down: ✅ A seller called out of the blue, found me through my Google reviews, convinced we had already negotiated a number. We hadn't. He'd never spoke to the guy. But his pre qualified sell...

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Seller Called, Set His Own Price, and Said Sign

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This episode was published on May 17, 2026.

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He was driving to a motivated seller appointment he knew nothing about, and the deal was already done before he walked in the door.That's the thing nobody talks about. Sometimes the hardest part of closing isn't the negotiation. It's knowing when to...

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