Selling Hardware Longevity w/Logic Controls' Paul Peralta & Brian Wheeler

Planned obsolescence and routine replacement cycles are common in the consumer electronics industry. Those concepts also infiltrate enterprise hardware, undermining the notion that business equipment should be rugged, durable, and suitable for years of day-to-day use. If you're eager to swap out mobile computers, POS devices, printers, and other hardware when a new version is released, are you doing your customers (and your business) a disservice? That's the premise of this week's episode featuring Logic Controls' Engineering Director, Paul Peralta & CEO Brian Wheeler. What are end-users saying about buying enterprise vs. consumer? How does longevity factor into designing & selling solutions? How does Logic Controls factor software and evolving OS platforms into its products?   Around the Nation: ISVs on Tap #VARValue - What is Logic Controls' approach to longevity and performance? What do you do differently to ensure that VARs feel secure selling your products?   On Our Radar Paul - Photonic processing Brian - College football Dean - The end of AOL dialup John - Nostalgia for the music of our teen years   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Logic Controls Durable Solutions