BlueStar Nation

The trucking & logistics industry is vital to many other industries and the global economy. So why are so many fleets, BCOs, and shippers still using outdated, fragmented, and inefficient technology and processes? To answer that question and explore opportunities for resellers to address these issues with hardware & software solutions, we're joined this week by Baysys Founder & CEO Tom Hurwitch and Strategic Business Advisor Gerry Corriveau. What is waste costing fleet owners and cargo movers every day? How does automating & digitizing now prepare them for the next iteration of T&L? What is Baysys offering now and in the future, and how will they help VARs grow their business? It's the episode that's just idling here, wasting fuel until you listen! Visit baysys.io to learn more and contact them directly at: Tom Hurwitch: [email protected] Gerry Corriveau: [email protected] | 774.847.4957   Around the Nation: Attending VARTECH 2026? Download the BlueStar Events App. Not attending? Follow us on LinkedIn & YouTube for updates from the show! #VARValue - Why should VARs work with Baysys? What are they looking for in partners, and how can they help solution providers sell more and grow their T&L business?   On Our Radar Gerry - Having fun with AI Tom - AI for data analytics Dean - Why you should sit on the floor John - The Tokyo business shorts scandal   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series 5

Putting the "value" in value-added reseller is about more than product mix, low prices, and taking customers out to dinner. To survive in a hyper-competitive market where every customer has just as much access to "speeds & feeds" spec sheets as you do, the difference is aligning your business with customers and defining what truly sets you apart. This week, Mountain Ties founder Stephen Bergeron brings 30+ years of channel sales experience to the show. What's changed in that time, for the better or worse? How does Mind Mapping & Story Selling help you win more deals? How should you change your approach to quotes and business reviews to wow your customers? It's the episode that's here for you womb to tomb!   Around the Nation: Join one (or both) of the final 2U Tour stops! #VARValue - What are one or two simple things a VAR or ISV could do immediately to add value to their business?   On Our Radar Stephen - Maine Adaptive Sports & Recreation Dean - Extending EV battery life with physical pressure John - T rex fossil auction   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo v. Legacy

Print is far from dead, and while we live in a very digital world, there is still a need for tangible, physical printing. Epson wants VARs to tap those opportunities by bringing its line of business inkjet printers into the channel. This week, Sandeep "Sam" Patel and Koji Nawata join the pod to pitch business printing for your portfolio. Why enterprise printers over consumer-grade? What verticals need these solutions? How should you approach existing and new customers? It's the episode that's ready to battle Mewtwo!   Around the Nation: Check out the BlueStar Nation Blog! #VARValue - How is Epson supporting resellers and ISVs who want to sell these printers?   On Our Radar Koji - Finding your ikigai Sam - World Cup technology Dean - China's reusable rocket catch John - Pokemon Go Times Square event   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Epson Business Solutions Elo Non-Touch Displays

The modern reseller typically doesn't focus only on transactional sales. Solution selling has become the norm for any business that wants to grow and survive, but how should VARs structure their teams to be true consultants? This week, Honeywell's Theo Newman joins the podcast to explain the importance of building a team of "right people for the right role." How has the hardware sale changed from the customer perspective? How does AI impact the conversation? Why is barcode scanning the perfect example of how selling has changed? It's the episode that's willing to pay more to stay comfortable.   Around the Nation: Meet BlueStar at RetailNow 2026 in Las Vegas! #VARValue - Where do resellers have the opportunity to grow and change their approach to be truly consultative? How does Honeywell enable them?   On Our Radar Theo - JDM Hot Hatches Dean - Do you really have to wait to swim after eating? John - Summer cooling costs   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Self-Service Array

War, defense spending, tariffs, regulatory loosening, and the evolution of AI have changed the landscape of government contracting and public-sector technology needs. What does that mean for resellers hoping to win in 2026? Zebra's Senior Government Contracts Manager, Chris Phann, joins the show to share his insights and recommendations. How can VARs ensure they are FAR compliant? What helps them look good when responding to RFPs? How is Zebra helping resellers navigate this landscape?   Around the Nation: Join us on our final US 2U Tour stops! #VARValue - Where are there short-term and long-term opportunities in the public sector? Are there any easy-button revenue generators to explore NOW, rather than future needs we should be planning for?    On Our Radar Chris - World Cup technology Dean - World Cup tourism John - Gen Z is getting into film photography   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Zebra TC701 Mobile Computer Unitech Rugged Mobility Solutions Elo I-Series 5

Digital signage keeps improving, and the opportunities keep growing! This week, LG's Mike Stachura is back with dvLED expert Frank Mantz to discuss the current market and what next-gen displays mean for VARs and their customers. What did they geek out about at InfoComm? Why is dvLED outpacing LCD growth? How can VARs ensure they choose the right displays for their customers? What tips do they have for combatting consumer displays? What are drop-servicing and resi-mercial?   Around the Nation: Improve your Solutions Selling mentality at BlueStar Academy! #VARValue - What’s next for LG and the DS market? Any final pro tips for VARs trying to grow their business?   On Our Radar Mike - Air fryers and the World Cup technologies Frank - Augmented reality Dean - Is all water pee? John - Playing the original Final Fantasy   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: LG Direct View LED Signage Elo Backpack with Intel

Last week, we learned why healthcare leaders are struggling to move tech adoption beyond the pilot stage. This week, we find out how they are tackling, like most industries, the "AI conversation." Ambient Clinical Analytics CEO Brian Tufts joins the pod to discuss how the demands of patient care and the need to do more with data analysis are creating opportunities not only for VARs but also for reshaping the industry landscape. Where do advanced tools fit into workflows? How do we demonstrate ROI? What questions and conversations open the door to strong partnerships?   Learn about Ambient's sepsis prevention tools and the crisis facing clinicians: https://info.appwaresolutions.com/exec_gd_sepsis_compliance_beyond_detection   Around the Nation: Meet BlueStar at InfoComm 2026! Booth C5019 - use code BLU336 for a free exhibit hall pass! #VARValue - How is Ambient helping VARs find new business opportunities in healthcare? How does the healthcare technology conversation differ from other industries?   On Our Radar Brian - Oura ring, WHOOP, and other wearables Dean - Harvard is making A's harder to achieve John - Hidden moons around Uranus   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay M100

A recent survey of 100 hospital execs reveals that tech adoption often stalls after successful pilots and even when there is staff/IT buy-in. Why? Honeywell's Will Mobley joins to answer that question. How can VARs provide the right support to scale solutions? What are the top concerns healthcare leaders need solutions and partners to address? Where are workflow bottlenecks slowing down care or forcing clinicians to revert to manual practices? It's the episode that's watched too many Noah Wyle medical dramas.   Thanks to Honeywell for sponsoring this important Healthcare Survey!   Around the Nation: Vote for the RSPA Vendor Awards of Excellence by June 5th! #VARValue - How is Honeywell tackling some of the findings, challenges, and opportunities we’ve discussed? How can VARs use this data to grow their healthcare business?   On Our Radar Will - College football playoffs and conference realignments Dean - Ranking the NFL logos John - Your name in Landsat   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Honeywell Xenon Ultra 1962h Cordless Handheld Scanner Elo Non-Touch Monitors

We're back with some interesting topics, surveys, data, lists, and discussions for your next watercooler chat, video call, or lunch meeting.   This week's topics: NASA's lunar base plans The world's most visited websites The hardest-working US cities Highest-grossing films of all time Gen Z is going to the mall... ...and wants to live in the past How much does it cost to raise a kid? UK banning cigarette sales   Around the Nation: Check out Dean on the RSPA Trusted Advisor Podcast, discussing the latest KPI Study On Our Radar Dean - Pirates sign 19-year-old Konnor Griffin John - Improving local weather forecasts   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star/ Subscribe to the BlueStar Nation Newsletter: https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo vs. Legacy Hardware

No VAR can do it all, but that's kind of the point of the reseller channel: connecting manufacturers, distributors, resellers, software companies, and service providers to one another to help everyone provide solutions that meet customer needs. This week, Esper Founder & COO Shiv Sundar joins to explain how he saw a need to help resellers not just sell hardware, but ensure it was actually used and delivered ROI to the end users. How does an outcome-focused philosophy accomplish this? What makes strong channel partners, and how can Esper help you win more business?   Around the Nation: Join the 2U Tour in Austin or a city near you! #VARValue - Why is Esper the perfect partner for VARs that sell mobility and digital signage?    On Our Radar Shiv - Edge AI & physical AI Dean - Friction-maxxing John - VR scents   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Esper Device Management Elo Backpack

Deploying RFID solutions is not as simple as slapping some tags on what you want to track and letting readers do their thing. While RFID is more popular than ever, it's critical to foster a strong, experienced partner network if you don't have that expertise in-house. This week, Atlas RFID's Steven Wood & Tim Prybl join the pod to address issues and assumptions they've seen sink an opportunity. What critical questions should you be asking? How can you set expectations for an RFID solution? When should you bring in an outside partner, and what do they need from you? It's the episode that wants to complete your pie!   Around the Nation: Watch new episodes of ISVs on Tap! #VARValue - How does Atlas help VARs grow their RFID business and expand their offerings with their Professional Services and the Avancir software application?   On Our Radar Steven - Embedded RAIN RFID Tim - Passive Bluetooth Dean - United Airlines' "Relax Row" John - Bluesky's AI assistant   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series 5

While our show is typically aimed at resellers, MSPs, integrators, and software providers already working in the channel, this one is for the vendors just getting started or looking to develop a channel strategy!   You're a hardware manufacturer, software vendor, or services provider, and you've just signed up with the reseller channel. Your work is done, and skyrocketing profits will roll in any day now, right? Not exactly... Intel's Rob Risany explains the misconceptions vendors often have about the channel and their role within it. How should your sales team realign and rethink? What matters to VARs and their customers? Why do partnerships and outcomes-based solutions matter more than specs and speeds? How do BlueStar & Intel work together to foster channel enablement?   BlueStar's TEConnect Program: https://teconnect.bluestarinc.com/ Demand Lab Marketing Services: https://www.bluestarinc.com/en-us/programs/demand-lab-marketing-services 

Brick-and-mortar consumers eventually find their way to a point of purchase, but are retailers utilizing that captive audience for more than just transactions and awkward upsell attempts? This week, PamiTV's Kevin Brown joins to explain the psychology behind installing dynamic displays at the POS. How does it help stores and the brands they sell? Why does it enable retail to incorporate e-commerce in-store? What hardware/software enables this solution? After listening to this episode, you're only four away from a free podcast!   Around the Nation: Find a 2U Tour stop near you!! #VARValue - How does PamiTV help VARs provide a competitive edge to their customers and themselves?   On Our Radar Kevin - AI call screening Dean - Logan Paul Pokemon card & the Yuka app John - Baseball's ABS challenge system   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Non-Touch Displays

It's more end-user, data-driven goodness...this time exploring a problem that retail execs are clearly passionate about — shrink & loss prevention! The latest BlueStar Nation survey (sponsored by Datalogic!) finds that retail execs are blaming self-checkout and internal issues for shrink and they're taking an active role in finding solutions. Listen to find out what they perceive is happening, and some suggestions for solutions you can add to your portfolio to win!   Around the Nation: BlueStar Academy is a hit! Sign up for upcoming courses now! #VARValue - Suggested solutions based on the survey data   On Our Radar Dean - Elephant whiskers for robots? John - How TikTok maps interests   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Self-Service Array

Retail returns are a $1.9 TRILLION "business," and growing faster than sales for most retailers. As more brands offer fast, free returns, we've trained a generation of consumers to overbuy and expect a frictionless return experience. What does that do to the retail supply chain and inventory? To answer that question, we turn to IHL Group's Greg Buzek, who comes loaded with data, insights, and suggestions for approaching retailers with solutions that could turn a crisis into an opportunity.   Around the Nation: Follow BlueStar on LinkedIn...we're a good hang! #VARValue - What should we be discussing with retail customers to help them mitigate losses from returns and future-proof their operations?   On Our Radar Greg - AI frontier models Dean - The Olympics stuffed animal and how Canada's hockey team reacted John - AI takes "Humanity's Last Exam"   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo's Self-Service Array

We're breaking down the data from a new BlueStar Nation Survey of 100 restaurant owners and operators. Shockingly, we found that most of them are using consumer-grade displays for entertainment, menus, advertising, and more. Dean has a lot of thoughts about what's changed (and what still hasn't) since he sold digital signage. What are the top challenges and needs we can address? Who is making the decisions? Are giant corporate chains off limits? What does it take to get someone to say "yes" to demo? We're adjusting the contrast and hiding the remote for this one!   Around the Nation: Find more surveys like this one at BlueStar Nation! #VARValue - What else stood out in the data?   On Our Radar Dean - The most hated corporate jargon John - Yamaha SR-30A Soundbar   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay M100

Taking on the big, corporate-backed POS providers can feel daunting, but SMB retail and restaurants prefer personalized solutions customized to their unique needs. National Retail Solutions' Founder/President/CEO, Elie Katz, returns to the pod to share more tips for winning with your local grocers, bodegas, gas stations, liquor stores, tobacco shops, and more. How is AI impacting smaller businesses? What do the "big guys" forget or ignore when working with SMB? Where is the low-hanging solution fruit that you can address? PLUS - learn the four things every trade show booth should mention!   Around the Nation: BlueStar Academy is enrolling NOW! #VARValue - What does NRS look for in partnerships? Why should a VAR or ISV listening to this episode reach out and start a relationship?   On Our Radar Elie - AI use internally & externally Dean - Yuka food & cosmetic app John - Spotify audiobook matching   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Future Proof Solutions

The supply chain has undergone significant change this decade, and the advent of AI and a strong push for data-driven automation and efficiency suggest further change. As the giants of retail, commerce, and logistics innovate, what does it mean for SMB? This week, we have two of Zebra's Industry Principals, Wes Coleman (Warehouse) and Jim Musco (Retail), to share their thoughts and provide tips to help the "little guys" stay competitive and take advantage of new technologies. What separates laggards from leaders, and is "laggard" really a negative term? How are supply chain trends affecting retail inventory? Where are next-gen solutions actually winning and delivering ROI?   Around the Nation: Find a 2U Tour stop near you! #VARValue - How does Zebra approach partnerships and integrations to help enterprises avoid the “Frankenstack” approach of tech adoption?   On Our Radar Wes - Meta glasses Jim - The fusion of AI, RFID, & machine vision Dean - Drones at the Olympics John - A drone umbrella   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Zebra's 18th Annual Shopper Survey Elo I-Series 5

TEC Bytes is dead...long live The Pulse! Same idea, snazzy new name. Here are the topics John & Dean are discussing this week. Pew Poll - American perceptions of AI Ranking airports by delays Things Americans CANNOT do Netflix embraces vertical video America's safest suburbs ...and the safest states Around the Nation: Check out BlueStar Webinars   On Our Radar Dean - Harvesting water from air John - The health benefits of singing   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Backpack with Intel

Most businesses have key performance indicators, metrics, or other measurable outcomes they want to accomplish. In the supply chain, that could range from same-day shipping to upper-90% inventory accuracy and improved data. This week, Sonaria's John Wirthlin joins the pod to explain why addressing those KPIs should be a cornerstone of your sales strategy. How does a KPI-first philosophy help sell more solutions like RFID and inventory management hardware? How do metrics differ across industries? What are business leaders asking for now, and what will they need tomorrow?    Learn more about Sonaria's RFID Software!   Around the Nation: Enroll your new reps in BlueStar Academy! #VARValue - Why should VARs partner with Sonaria as an ISV—and where are the biggest opportunities?   On Our Radar John W - Making data easy and Sonaria's comic books Dean - Protein "evolution engine" John M - Is Earth going to lose gravity for 7 seconds? (Weird conspiracy theory alert!)   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Non-Touch Displays

Most organizations deploy a variety of devices for employee and customer use across a range of operating systems, including fixed and mobile devices. In a world increasingly reliant on data to power AI and automation and to create a competitive edge, those devices must communicate, integrate, and be seamlessly manageable. Device management is Esper's specialty, and today we're joined by Keith Szot, Senior VP & Chief Evangelist, to explain why it's critical for the modern SaaS model to focus on outcomes. Why are VARs reluctant to sell device management services? What is "seamless provisioning"? How can you address multi-OS deployments? It's the episode that is anything but boring and predictable.   Around the Nation: Subscribe to the BlueStar Nation Newsletter #VARValue - What is Esper’s value proposition for VARs? How do they help generate some sticky, recurring revenue to address outcomes?   On Our Radar Keith - RFID embedded in smartphones Dean - Exploring axolotl limb regeneration capabilities John - Weird tech of CES   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star   Sponsored by: Esper MDM Elo Pay M100

We're back! To launch us into a new year, Dean shares his experiences and insights from NRF 2026. We follow that with a look at our most popular podcasts and content from 2025, audit our predictions at the start of last year, and make new ones for 2026.   NRF 2026 - What's In, What's Out - Read the Article!   Top 2025 Content: The RFID Revolution How to Sell Networking & Connectivity RFID for Checkout 3 Things Retailers Want in POS Healthcare Mobility Survey VARTECH 2025 Recap   Around the Nation: The 2U Tour kicks off in Tampa on Feb. 24th #VARValue - What can VARs expect from BlueStar this year?   On Our Radar (Christmas Gift Edition) Dean - Electric pump, therapeutic massage gun, & candle warmer John - The Bartesian cocktail maker and Spider-Man 2 for the PS5   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe   Sponsored by: Elo Backpack, powered by Intel

We're wrapping up our sixth season with the annual discussion of all things Star Wars with special guest Sam Hughes! What's the latest news on new movies, series, and scrapped projects? We're actually getting a new film next year (The Mandalorian & Grogu), but will it be good? After brief discussions on "Skeleton Crew," "Tales of the Underworld," and "Visions 3," we dig deep into season 2 of "Andor," one of our favorite Star Wars projects.   Around the Nation: Happy Holidays from all of us to all of you in BlueStar Nation!   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series Steel

The NRF "Big Show" is a huge event that kicks off a new year for retailers, suppliers, consumer brands, technology providers, and more. For new and veteran attendees alike, it can be overwhelming and exhausting. This week, Intel's Mariya Zorotovich is bringing her experience from across the retail world to share tips for making the most of the show (and any industry event!). What does this year's theme, "The Next Now," mean? What should first-timers expect, and how do veterans prepare? How do we differentiate between cool ideas and real potential solutions that could represent growth for the channel? Put on your comfy shoes and enjoy!   Learn more about how Intel is elevating retail customer experience with their partners at NRF! Around the Nation: Watch the IHL 2026 Retail Trends Webinar #VARValue - For VARs, ISVs, and vendor partners attending NRF, what is Intel’s approach to the show, and how will they be interacting with existing and potential partners? What does BlueStar do at the show?   On Our Radar Mariya - Agentic AI for checkout & change leadership Dean - Toy Story 5 John - Is grey hair a good thing?   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: EloPOS Instant Rebate Promo

The interest in RFID has never been higher, but what's driving it, and how can the channel capitalize on this momentum? This week, we have an all-star panel: Zebra's Patti Blessing, AIM Global's Mary Lou Bosco, and GS1 US's Teresa Williams. What does the RFID market look like from a broad perspective and within the channel? How are standards and mandates helping guide RFID adoption in industries like retail and healthcare? Is RFID the solution for fighting organized retail crime? Listen to find out why RFID is like a vegetable.   Around the Nation: Check out next week's NRF Prep episode with Intel's Mariya Zorotovich #VARValue - Final thoughts on the future of RFID and how Zebra, AIM, and GS1 are helping the channel grow and prepare.   On Our Radar Teresa - NFC tags around the home Mary Lou - Ja'Marr Chase suspension Patti - Shopping with RFID Dean - AI country artist John - Gabb smart watch for kids   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Zebra TC22R Handheld RFID Reader Elo Legacy

It's the 250th episode!!! We like to celebrate milestones with fun topics, and having this one fall on Thanksgiving presented the perfect opportunity to discuss the tech we are thankful for with Sarah Schlueter. First, we share our takes (some quite controversial?) on the Thanksgiving holiday, the food, and leftovers. Then, what tech makes our personal and professional lives better, and we wouldn't want to live without? You'll also hear from colleagues and friends around the channel. Thanks to all our listeners who keep us going...on to the next 250!   Around the Nation: BlueStar's Webinar Series   On Our Radar Sarah - Bye bye to the penny Dean - Russia's AIdol robot flops John - Parasocial - Cambridge Dictionary word of the year   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo's Self-Service Array

Visitor management is an oft-overlooked opportunity for resellers in industries they already serve, especially education, healthcare, government, and any enterprise where security, protecting sensitive information, or employee and guest safety are prioritized. This week, Epson's Michael Weitz joins to explain the challenges of outdated or traditional visitor management, where you should be looking for business, and why color-printing badges and passes elevate the process. It's the episode that's looking a little shady...   Around the Nation: Need help with your next project? Ask about our Custom Configuration capabilities! #VARValue - How does the Colorworks printer line enhance the visitor management process, and how should VARs approach their customers about changing existing technology?    On Our Radar Michael - RAMaggeddon Dean - Workslop John - iPhone Pocket   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Epson C4000 Color Inkjet Label Printer Elo Non-Touch Displays

BlueStar Academy is our new training program designed to help VARs, ISVs, and vendors give their new (or veteran) sales reps access to education on core technologies, industries, and skills to grow as a solution seller. This week, Mike Monocello, BlueStar Academy program leader and training specialist, explains what executives and managers want from these trainings, how he's building courses, and what attendees can expect. Pay attention...there may be a quiz later!   Learn more about BlueStar Academy and provide your feedback to guide our schedule for 2026   Around the Nation: Find software partners on TEConnect Live   On Our Radar Mike - Network-attached storage James - Mirage AI Video John - MLB The Show 2025   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe Sponsored by: Elo's I-Series 5 rf IDEAS WAVE ID Minis

Labeling in fast-paced QSRs is a critical, time-sensitive task that ensures orders for in-store patrons, delivery drivers, and pickups are properly sorted and accurate. That's where linerless printing can make operations more efficient. This week, Epson's Thermal Label Product Manager, Ian Livesay, joins the podcast to make the case for linerless over die-cut labels. What problems does it solve? Are there other industries that could use them? It's an aggressively sticky episode!   Around the Nation: Watch the BlueStar/Intel Solutions Summit #VARValue - How does Epson approach linerless label printing? What are some key products VARs should know about, and how do they help you win business?   On Our Radar Ian - AI-enabled recycling John - IKEA smartphone bed   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Epson TM-L100 Liner-free Label Printer EloPOS Instant Rebate Promo

Manufacturers, distributors, T&L, and warehousing are always looking to become more efficient and productive, but are they embracing automation in the same areas we think they should? That was the subject of the latest BlueStar Nation end-user survey, sponsored by our friends at Honeywell. We asked their industry expert, Matt Sterner, to join the show to dissect the data. Why were business leaders so confident about their inventory and shipping practices? What did the data reveal about ongoing manual practices? How often are equipment downtimes and safety issues impacting productivity? It's an episode packed with insight and just a little hot air.   Read about the survey results here!   Around the Nation: Tell us what technology you're thankful for and tune in to our Thanksgiving episode (#250!!)  #VARValue - Did any other findings in the survey stand out to Matt? How is Honeywell helping the reseller community tackle productivity with their customers?    On Our Radar Matt - Freight theft Dean - Pivotal BlackFly "flying car" John - Why do onions make us cry so easily?   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series Steel

It's spooky season, so we're revisiting last year's Halloween episode where we riff on all things tricks and treats! * * * Originally released October 31st, 2024 In honor of a Halloween release, we're talking about the spooky season with special guests Sam Hughes and...the Ghostface killer from Scream? (It's Sarah Schlueter!) What are some movies/TV shows that have scared us? Favorite Halloween costumes? What technology scares us? Best candy? It's the episode so packed that Dean could only say, "Oh."   TEConnecting with us: Sarah - The story behind Spirit Halloween Sam - Digital literacy in an age of misinformation Dean - Stem-cell therapy for diabetes John - Evil on Paramount Plus   Keep in Touch! Email - [email protected]  LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay M100

We'll be back later this month with the results of a survey on warehouse and manufacturing automation, making this a great time to revisit this conversation about addressing human work and augmentation alongside technology. * * * Originally aired March 27, 2025 Supply chain jobs in warehouses, manufacturing, and delivery continue to face a challenging labor market. At the same time, costs remain high, and consumer demands create more pressure to make, distribute, and deliver products quickly. That’s where automation technology has come in to help, but it’s not a total replacement for people, which makes it essential to understand the human element as well. Today, Newcastle’s Kevin Ledversis & Honeywell’s Kelley Wood are sharing their thoughts on the topic. What’s changed about labor post-pandemic? What are supply chain businesses saying about automating their workforce? Is AI a game-changer or a new complication in balancing workforce efficiency and productivity?   Around the Nation: Explore Industries & Technologies at BlueStarInc.com   #VARValue - Newcastle & Honeywell put a lot of thought into how technology helps and augments people, even as they also lean into automation and AI. How has that helped you grow, and what lessons can VARs take away from your approach?   On Our Radar Kevin - Future shopping experiences at NRF Kelley - The ARK robo-kitchen Dean - 2025 predictions...from 100 years ago John - Mining the moon   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo's Quick Ship Program

It's time to dig into more fascinating topics, surveys, thought pieces, and lists to get you through your next awkward chat around the coffee maker, waiting for a virtual meeting to start, or to impress your friends and family.   Have an idea for renaming the TEC Bytes episodes? Send your suggestion to [email protected], and you could win $100!   Topics: Helicopter parents No meeting weeks Most common jobs - 90s vs. now Ranking James Bond movies Concert ticketflation The best countries in the world Uber's lost and found Top-selling beer   Around the Nation: BlueStar Academy - Launching Q1 2026   On Our Radar Dean - The most beautiful English words John - Is your phone listening to you? (No, but it's even worse)   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo + Epson KDS

VARTECH 2025 made the most of its location at the Atlantis Resort in the Bahamas, offering two packed days of networking, new technologies to explore, insightful education, and fun-filled evenings. Our theme, "Join the Quest," encouraged attendees to come together in partnership and accept the challenge of finding bold new solutions to their customers' problems. From a memorable opening featuring keynote Zack Kass to bold discussions about why now is the time to make AI part of your business, VARTECH had something for everyone. This week, we're reflecting on the show, what we saw and heard, and what you can learn even if you didn't attend.   Follow us on YouTube and bookmark our VARTECH page to see videos and recaps from the show!   Around the Nation: Watch our 2026 Retail Intelligence Briefing with IHL Group   On Our Radar Dean - Outdoor exercise is superior to the gym John - Is Popular Mechanics okay?   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay M100

"I think customers have gone from RFID-curious to RFID-serious," says RedBeam VP of Sales Kevin Keith, reinforcing an ongoing trend of RFID growth and investment. He's joined this week by Solutions Architect Kyle Stanford to explain why the need is at an all-time high for resellers and integrators to build out their RFID business. What tips do they have for qualifying an RFID opportunity over traditional barcoding? How do we prove ROI? What industries and use cases are prime for adoption? What should you expect out of partners like RedBeam?    Check out RedBeam's RFID YouTube series!   Around the Nation: BlueStar Connectivity #VARValue - Learn about the importance of middleware and RedBeam RFID. How are they helping VARs accelerate their existing RFID business or get started?   On Our Radar Kyle - Hitachi's "smart dust" Kevin - AI search Dean - Non-invasive brain-computer interface John - Competitive spreadsheeting   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Legacy

Next week, we'll be talking to our friends at Redbeam about Accelerating Your RFID Sales, so we thought we'd revisit last year's panel discussion on the trends pushing RFID forward, top use cases, and best practices.  * * * Originally released June 20th, 2024 We recorded another live episode with a panel of RFID experts (Zebra’s Eric Malmed, DecisionPoint’s Steve Weiss, & RFID4U’s Archit Dua) and an eager audience. What trends and technology innovations are moving the RFID market? What recommendations or best practices can help VARs sell RFID to SMB customers? What are some specific use cases for RFID in warehousing and retail? It’s the episode that forces everyone to answer, “Is this the Year of RFID?”   Get your Zebra Refresh Report! https://reach.bluestarinc.com/refreshthebase    #VARValue - Questions from the audience!   TEConnecting with us: Archit - Apple WWDC Eric - Tech in sports Steve - Robotics   Keep in Touch! LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Outdoor Solutions

We're busy planning and executing VARTECH 2025 this week, so enjoy a couple of classics from the archives, starting with this one, recorded at last year's show. No live episode this year, but follow BlueStar on LinkedIn to keep up with all of the fun, cool tech, and new ideas we're sharing there. * * * Originally released Sep 26, 2024 Once again, we took our show on the road to VARTECH in Orlando, Florida, to discuss websites, social media, and how they can impact your business. James Korte gives us a breakdown of what "good" websites should contain and what they should do. What are some common pitfalls and mistakes? Is there a right way to do social media? Finally, we wrap up by gently critiquing some sites submitted by our audience.   #VARValue - Check out the sites we reviewed! https://www.digi-trax.com/ https://www.posperpanama.com/ (Now updated and excellent!)   Check out the YouTube video to follow along with our website reviews: https://youtu.be/xDtuNQXAvTA    TEConnecting with us: James - Runway AI video Dean - Bark Air John - Are restaurant kiosks leading to smaller orders?   Keep in Touch! LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe   Sponsored by: Elo Quick Ship Program

Distracted driving has been exacerbated with the widespread use of mobile devices, which constantly beckon to be looked at, touched, and interacted with. For enterprises that deploy drivers to deliver products or services, or operate internal vehicles such as forklifts, these distractions can lead to costly lawsuits, liabilities, and an inability to obtain insurance. This week, we're joined by Ted Chen, CEO of LifeSaver Mobile, a company that helps enterprises customize employee access to their devices while driving and on the job. What does "locking down" a mobile device actually mean? How can this benefit resellers with customers using devices they didn't sell? How does connectivity fit into this conversation (Jim Hilton is here with that answer!)? Don't skip this episode...doing so could cause an accident!   Around the Nation: Follow us on LinkedIn & YouTube #VARValue - How is LifeSaver Mobile working with VARs to give them a recurring revenue source, even if their customers are still committed to consumer devices?   On Our Radar Ted - AI search & virtual first downs for football Jim - Satellite connectivity Dean - Quantum communications John - The world's deepest hotel   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay POS Systems

Planned obsolescence and routine replacement cycles are common in the consumer electronics industry. Those concepts also infiltrate enterprise hardware, undermining the notion that business equipment should be rugged, durable, and suitable for years of day-to-day use. If you're eager to swap out mobile computers, POS devices, printers, and other hardware when a new version is released, are you doing your customers (and your business) a disservice? That's the premise of this week's episode featuring Logic Controls' Engineering Director, Paul Peralta & CEO Brian Wheeler. What are end-users saying about buying enterprise vs. consumer? How does longevity factor into designing & selling solutions? How does Logic Controls factor software and evolving OS platforms into its products?   Around the Nation: ISVs on Tap #VARValue - What is Logic Controls' approach to longevity and performance? What do you do differently to ensure that VARs feel secure selling your products?   On Our Radar Paul - Photonic processing Brian - College football Dean - The end of AOL dialup John - Nostalgia for the music of our teen years   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Logic Controls Durable Solutions

In two weeks, we'll be focusing on fleet & deliver driver safety and technology to minimize distractions. In preparation, we thought it would be helpful to revisit the importance of reliable, enterprise-ready connectivity to enable such solutions. Enjoy! * * * Originally published March 13, 2025 Mobile computing, IoT, AI, RFID, robotics, mPOS…the future of enterprise technology is exciting, to be sure. Still, it’s only as good as the networks connecting these devices and transmitting all that data for analysis and action. Networking and connectivity solutions may not currently be part of your portfolio, but if you desire to be THE trusted provider for your customers, they should be. Today, we’re talking to iONLINE’s Dave Farquharson & industry vet (now a BlueStar colleague) Jim Hilton to help you understand the connectivity landscape, the importance of multi-carrier interoperability, how to approach selling network solutions, and how to find and win opportunities.   Check out our new Connectivity Services site!   #VARValue - What is iONLINE looking for in the channel, and how do they help resellers find opportunities, win business, and overcome networking hurdles?   Around the Nation: The 2U Tour is coming to a city near you!   On Our Radar Dave - Waymo and AI Jim - Robotics Dean - AI couples therapy? John - The "city-killer" asteroid (that's no longer a concern?)   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo M51 Rugged Mobile Computer

A couple of years ago, Intel's Kristen Call joined the pod to discuss what retail modernization meant and how VARs should align their solutions for the future. Now, as the AI conversation grows louder, what has changed, and what did we get right back then? Returning guests Rob Risany & Luke Wilwerding talk expectations, skepticism, selling value, and the importance of channel partnerships to help you sell the next generation of retail tech.   Around the Nation: Win business and earn more with BlueStar Promotions! #VARValue - What’s the modernization pitch to SMB retail? Are there any “start small” opportunities that VARs should be pursuing now that could lead to bigger innovation in the future?   On Our Radar Luke - Brain-computer interfaces Rob - Home-brewed beer app Dean - Electronic skin John - Goodbye BSOD   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo M51 Rugged Mobile Computer

We're getting scrappy this week to nerd out over marketing practices that don't require big budgets or large staffs. OrderCounter's Crystal Barrineau suggested this topic and volunteered her expertise as a scrappy marketer! Our own James Korte joins her for a valuable conversation about why marketing matters, real examples of simple-but-effective campaigns, and how to turn who you already are into a brand. It's the episode that's collecting Monopolists' Tears.   Around the Nation: Check out the BlueStar Webinar series! #VARValue - How do OrderCounter's scrappy marketing strategies help them connect with channel partners and end users?   On Our Radar Crystal - The Astronomer CEO Coldplay scandal James - ChatGPT agent & ElevenLabs Dean - Sweaty corn John - Artificial blood   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo I-Series Steel

You probably sell a lot of cool tech…mobile computers, POS systems, digital signage, printers, RFID, etc, and most of that stuff is designed to send and receive data and communicate with other systems, so it’s only as good as the networks it’s connected to. Is that connectivity something you are selling? Are you leaving it to specialized providers, mobile carriers, or your competitors? If you are selling connectivity solutions yourself, do you have the support you need to deliver reliable hardware and services? We answered those questions in a webinar last week with our team of BlueStar networking & connectivity experts for the US & Canada. We didn’t want you to miss out if you weren’t able to attend, so we’re presenting that discussion on this special episode. Featuring: Jim HIlton -- Chris Dollinger -- John Haberer -- Kenton Janzen Why work with BlueStar for this technology? What’s our approach and the experience of our team? Who are we partnering with, and how do we vet them? And finally, how can we make it easy to deliver tailored, ready-to-deploy solutions? Bonus...Dean & John have very little to say in this one, so you can focus on the experts!   Learn more about BlueStar Networking & Connectivity: https://www.bluestarinc.com/en-us/industries-and-technologies/networking-and-connectivity After you listen, take the survey! https://survey.alchemer.com/s3/8398518/Networking-Experts-Webinar-Survey    #VARValue - Final takeaways from the discussion and why VARs should lean on BlueStar for these solutions.   On Our Radar Dean - Amazon Prime Day GenAI traffic & Starbucks RTO John - Chuck-E-Cheese for adults?   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Legacy POS Upgrades  

LG's Mike Stachura is bringing his incredible energy and enthusiasm for digital signage back to the pod (and in-studio!) with Disty Sales Director Matt Waidley. They are discussing current trends in signage, their favorite use cases, how AI is changing deployments and potential applications, and what's new with LG. Slip into some comfy shoes and enjoy!   Around the Nation: 2U Tour NYC...on a boat! #VARValue - Explain the difference between ROI & ROO? How can VARs sell the “intangible” benefits of digital displays?   On Our Radar Matt - self-driving cars Mike - Crocs Dean - Sweaty paint John - LegoGPT   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: LG CreateBoard Elo Pay M100

LG's Mike Stachura brings his incredible energy back to the pod next week, so we thought we'd revisit his last appearance, which covered a wide range of topics and was a lot of fun. Originally released Aug 24th, 2023 * * *   An epic AI trilogy deserves an epic conclusion, so this week, we welcomed LG’s Mike Stachura & Aaron Addison into the studio for various topics and a lot of laughter. First, we discuss some predictions for generative AI’s impact on business. Next, we dig into the importance of addressing employee experience by featuring the story of Fordlandia. Finally, what does Constantinople have to do with cybersecurity? It’s the episode that knows how to be professional and charming at the same time.   #VARValue - How is LG addressing the topics we’ve discussed today, and how are you helping VARs tackle these timely solution needs with their customers?   Check out LG's All-in-One Thin Client   TEConnecting with us: Mike - Aliens Aaron - Electric toothbrushes Dean - Acoustic hacking John - Self-repossessing cars   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe 

We're sharing another batch of interesting reads, trends, lists, and studies to give you something to discuss while waiting for your next meeting to start, over lunch with a client, or with friends and family.   Topics: An all-AI agent company? 2024 restaurant trends The world's wealthiest and happiest cities Why Americans are working less What happens to your digital life when you die?   Around the Nation: Networking Experts Webinar - Register Now!   On Our Radar Dean - World Humanoid Robot Sports Games John - Ranking Spielberg's Movies   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo + Epson TrueOrder KDS

This week, we're seeking insights, advice, and experiences from one of our customers in the channel. Elie Katz, Founder & CEO of National Retail Solutions, tells us about building a POS business aimed at helping independent merchants compete against large chains and still have access to the latest and greatest technology. How can SMB VARs & ISVs stand out in a crowd? What does the channel bring to VARs? Are there recurring revenue "hacks"? And what does public service have to do with being a good salesperson?   Check out NRS' offerings: https://nrsplus.com/ Around the Nation: Follow BlueStar on LinkedIn #VARValue - What advice do you have for resellers to stay relevant in the years to come? Are there industries/technologies/trends you’re watching closely?   On Our Radar Elie - Expanding into restaurants Dean - AI-generated ad John - Indications of extraterrestrial life?   Keep in Touch! Email – [email protected] Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe   Sponsored by Elo M51 Mobile Computer

"It's put up or shut up time for AI!" proclaims John on this week's episode. He and Dean are ready to see real, tangible applications with AI. Thankfully, Elo's Luke Wilwerding brings the goods by helping us explore AI's actual potential and the tools and infrastructure VARs need to bring those solutions to their customers. How is AI already impacting your device sales? What are end-users saying they want? Will AI eliminate the touchscreen? What should VARs be doing in their business to prepare for future AI opportunities?   Around the Nation: Find BlueStar at RetailNow 2025! #VARValue - Elo recently announced new I-Series 5 and Backpack 5 products built for an Elo.AI initiative. Tells us a bit about that initiative, what it means for your hardware, and how VARs can take advantage to develop their own AI solutions.   On Our Radar Luke - How AI accelerates science Dean - Walmart delivery drones John - Cluely   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo Pay M100

Our latest BlueStar Nation survey tackles mobile device usage, challenges, and expectations for clinical healthcare workers. To help us break down the data, we turned to an expert, Zebra's Healthcare CNIO Industry Principal Kassaundra McKnight-Young, to not only explain the benefits of enterprise mobility in the industry but also share her perspective as an active clinician. Is there still an opportunity to move healthcare away from consumer devices? How can communication between care teams be improved? Who are the key decision-makers for healthcare tech? Why are so many clinicians leaving the industry entirely?   Around the Nation: Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe #VARValue - Did any other findings in this survey stand out to you? How is Zebra helping the reseller community tackle clinical mobility needs?   On Our Radar Kassaundra - Clinical staff duress Dean - The evolutionary benefits of itching John - Is our galaxy going to collide with another?   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star   Sponsored by: Zebra's HC25 & HC55 Rugged Healthcare Mobile Computers Elo's Quick Ship Program

As more devices, solutions, and emerging tech like AI & machine vision demand rapid, near-instantaneous processing and response, relying solely on the cloud and centralized servers may not be enough. Scale Computing is helping VARs address the need for decentralization, and their CEO, Jeff Ready, joins the pod this week to provide context and a path forward. How does a Robert Frost poem explain contemporary attitudes toward edge computing? What's happening with VMWare? What misconceptions persist about edge vs. cloud? It's the episode that really encourages you to attend our poetry slam.   Around the Nation: The 2U Tour Rolls On! #VARValue - How is Scale helping resellers and ISVs deliver stronger solutions on the edge?   On Our Radar Jeff - AI-assisted app development Dean - Tardigrade radiation shield John - Blue Book exams return   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo 70-Series Instant Rebate (ends June 30th, 2025!)