Selling Luxury Real Estate in a Remote Ski Town (Crested Butte Explained)

In this episode, we sit down with Jesse Ebner, founder of Signature Properties Ebner & Associates, to break down how she built one of the most recognizable real estate brands in Crested Butte, without viral videos, massive ad budgets, or a big-city market.Jesse shares her journey from growing up in a remote Colorado ski town to launching her own brokerage, leading an 11-agent team, and consistently ranking among the top producers in a second-home, luxury market with an average sales price north of $1.7M.The real game-changer? Video consistency.Inspired by Tom Ferry coaching, Jesse committed to posting one video a week starting in 2018, and never stopped. Years later, those videos dominate Google and YouTube search results, generate inbound listings, and make her instantly recognizable in her market.We also dive into:Why YouTube is the most underutilized platform for real estate agentsHow Jesse uses YouTube ads to stay top-of-mind, even outside her marketThe difference between short-term social hits and long-term search visibilityWhat it’s really like building a brokerage with your spouse (and why it works)Insights into the Crested Butte second-home and ski-resort market, including the impact of Vail ResortsCulture-first recruiting and how Jesse protects team alignment as she growsIf you’re an agent, team leader, or broker wondering whether video is actually worth the effort, or how to stand out in a small or niche market, this episode is a must-listen.🎧 Tune in and learn why consistency beats virality every time.