Selling New Homes for LESS Than Used | The Builder Bonus Strategy

In this episode of Real Estate Riches, host Kathy Byrnes is joined by her eXp Realty partner, Randy Justice. As the real estate market continues to tighten, Randy shares how he is finding massive success by shifting his focus to new construction homes.Randy explains why builders are more motivated than ever to sell, how to negotiate the tricky conversations around builder bonuses, and why offering unique incentives can seal the deal for your clients. Kathy and Randy also dive into the power of leveraging AI for listing videos and drop an absolute bombshell about a new AI-driven lead generation system that is pulling in highly-qualified leads for just $3-$4 a piece. If you are tired of overpaying Zillow and Realtor.com for dead-end leads, this episode is a must-listen!🎧 Hosted by: Kathy Byrnes🎤 Featuring: Randy Justice, eXp RealtyRandy Justice is a real estate professional with eXp Realty with over 13 years of experience and hundreds of transactions across his career. He received a Top Producer award early in his career and has maintained consistent production in the North Carolina market.💡 What You’ll Learn in This Episode:✔️ The New Construction Advantage: Why builders are highly motivated to sell and how agents can capitalize on it.✔️ Handling Builder Bonuses: How to transparently discuss your bonus commission with clients and create win-win scenarios.✔️ Free Marketing: How to legally brand a builder's new construction listing as your own to generate buyer leads.✔️ The Builder Rate Buy-Down: Understanding the 3-2-1 buy-down strategy and ensuring your clients don't get trapped.✔️ The "Preferred Lender" Trap: Why you should always have your clients cross-check the builder's lender.✔️ The 50% Rule: Why you MUST insist on a 3rd-party home inspection for new construction builds (especially the roof!).✔️ AI Video Tours: How Randy uses AI to create professional, interactive listing videos for just $39 a month.✔️ $3 Leads?!: Kathy and Randy discuss a revolutionary new AI lead-gen system that bypasses the massive fees of Zillow.🎙 Connect with Randy Justice:📘 Facebook → https://www.facebook.com/randyjusticerealtor/📷 Instagram → https://www.instagram.com/randyjustice/🔗 LinkedIn → https://www.linkedin.com/in/randy-justice-a2281250🎙 Follow Kathy Byrnes:🌎 Website → https://www.thereispowerinproximity.com📞 Book Strategy Call → https://www.thereispowerinproximity.com/strategy-session📘 Facebook → https://www.facebook.com/kcbyrnes📷 Instagram → https://www.instagram.com/kathy_byrnes_lkn/🔗 LinkedIn → https://www.linkedin.com/in/lakenormanliving🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!⭐ Produced by Icons of Real Estate → https://iconsofrealestate.com