EPISODE · Sep 16, 2024 · 13 MIN
Selling Old Products to Old Customers is Better than New to New (Fund Subscribe & Save 10%)
from My Amazon Guy · host Steven Pope
Send us Fan MailAdding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go.In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal customers.If you’re not using Subscribe & Save yet, you’re missing out on some easy money. It’s way cheaper to keep a loyal customer coming back than it is to run expensive ads for new ones. So if your catalog is getting out of hand and your sales are going nowhere, this video will help you figure out why. Let’s keep it simple and sell smarter, not harder.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Overview of SKU Strategy00:14 - New vs. Old Products and Customers: The Four Quadrants Explained01:30 - Zulle Kitchen Example: How Too Many Variations Can Hurt Sales03:20 - Cannibalization: Why Launching More Colors Can Decrease Sales05:00 - New to Brand (NTB) Metrics in Seller Central07:00 - Cost Breakdown: Selling New vs. Old Products to New and Old Customers09:00 - Strategies for Selling Old Products to Old Customers10:30 - Subscribe & Save: How to Maximize Repeat Customers11:45 - Conclusion: Key Takeaways for SKU ManagementSupport the show
What this episode covers
Send us Fan Mail Adding a lot of new products to your Amazon store doesn’t guarantee more sales.More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go. In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal customers. If you’re not using Subscribe & Save yet, you’re missing out on some easy money. I...
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Selling Old Products to Old Customers is Better than New to New (Fund Subscribe & Save 10%)
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