Selling - or Helping? How to think about therapist marketing

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to you makes it easier to show up online, write content, and talk about your work without feeling pushy or self-focused.To round off the episode, you’ll get some January content ideas based on common themes clients are thinking about at the start of the year, including New Year reflections, self-love, relationships, and supporting parents.In this episode you’ll learn:• Why marketing often feels uncomfortable for therapists• How to shift from “selling” to “helping”• Three reflective prompts to guide your message• How your purpose can shape your January contentTo sign up for my Christmas gift of short, client-gaining strategies, click HEREYou can also find me here:The Good Enough Counsellors Facebook GroupJosephine Hughes on FacebookJosephine Hughes on YouTubeMy website: josephinehughes.comSetting up in private practice? Download my free checklist HERENeed ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HEREKeywordsprivate practice, mindset shift, core purpose, social media, therapy, client connection, values, marketing, January content, self-reflectionThe information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.