Selling to Committees: The Hidden Game Nobody Trains You For | #1319

from Sales Secrets · host Brandon Bornancin

Committee deals create complexity that most reps aren’t trained to handle. In this episode, Brandon explains why ownership gets diluted, why urgency slows down in groups, and how power and influence operate differently inside buying teams. He breaks down the difference between a champion and a messenger, and how to multi-thread in a way that feels structured, not desperate.You’ll learn how to map decision paths, surface unspoken risks, and prevent silence from killing momentum. If you’ve ever lost a deal that “should have closed,” this episode explains why, and what to do next time.

What this episode covers

Most deals don’t die on product fit. They die on internal alignment. In this episode, Brandon breaks down the hidden game of selling to committees and how to multi-thread without losing control.

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Selling to Committees: The Hidden Game Nobody Trains You For | #1319

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How long is this episode of Sales Secrets?

This episode is 3 minutes long.

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This episode was published on January 22, 2026.

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