Selling Your Value Through Story & Alignment w/Stephen Bergeron

Putting the "value" in value-added reseller is about more than product mix, low prices, and taking customers out to dinner. To survive in a hyper-competitive market where every customer has just as much access to "speeds & feeds" spec sheets as you do, the difference is aligning your business with customers and defining what truly sets you apart. This week, Mountain Ties founder Stephen Bergeron brings 30+ years of channel sales experience to the show. What's changed in that time, for the better or worse? How does Mind Mapping & Story Selling help you win more deals? How should you change your approach to quotes and business reviews to wow your customers? It's the episode that's here for you womb to tomb!   Around the Nation: Join one (or both) of the final 2U Tour stops! #VARValue - What are one or two simple things a VAR or ISV could do immediately to add value to their business?   On Our Radar Stephen - Maine Adaptive Sports & Recreation Dean - Extending EV battery life with physical pressure John - T rex fossil auction   Keep in Touch! Email – [email protected] LinkedIn - https://www.linkedin.com/company/blue-star Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe    Sponsored by: Elo v. Legacy