EPISODE · Sep 26, 2024 · 25 MIN

Semesterstart WS 2024

from Duales Studio - Der Marketing Podcast 👨‍🏫👨‍🎓 · host Marketing-Professor Dr. Peter Runia

Duales Studio Season 2 In dieser Vorlesung reflektieren die Hosts über das vergangene Semester und ihre Lieblingsvorlesungen. Sie geben einen Ausblick auf die kommenden Änderungen im Podcast, wie Gastvorlesungen von Alumni und die Diskussion von Marketingbegriffen. Takeaways Die Gastvorlesungen von Alumni werden Einblicke in verschiedene Karrierewege im Marketing geben. Die Diskussion von Marketingbegriffen soll Klarheit schaffen und den Theorie-Praxis-Transfer fördern. Der Podcast wird wieder im wöchentlichen Rhythmus veröffentlicht, um eine kontinuierliche Routine für die Hörer zu schaffen. Sound Bites "Wir werden interessante Menschen einladen, um ihre Karrierewege und aktuelle Arbeitswelt zu beleuchten." "Wir werden diskutieren, welche Marketingbegriffe in Theorie und Praxis relevant sind." Chapters 00:00 Willkommen zurück und Urlaubserlebnisse 04:20 Lieblingsvorlesungen und Semesterreflexion 08:56 Neuerungen im Podcast: Gastvorlesungen 16:55 Diskussion von Marketingbegriffen 22:26 Neuer Rhythmus

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