EPISODE · Jan 29, 2024 · 3 MIN
Semiotics study to understand consumer culture
from Consumer Insight Podcast by Illuminate Asia · host Illuminate Asia
In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.
What this episode covers
In this short video, Kelik Harjono explains about what semiotics is and why it is important to understand not just consumer behaviour but also the consumer culture.
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Semiotics study to understand consumer culture
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