Semiotics: What It Is & Why it Matters for Marketers - Chris Arning, Creative Semiotics

from Marketing Meetup Podcast · host The Marketing Meetup

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

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This episode is 59 minutes long.

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This episode was published on October 5, 2021.

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