Sense of Urgency

Not enough people have a sense of urgency. It doesn't mean you're pushy or can't meet people where they're at. It's doing what most people don't want to do in a timely manner. If you host an open house on Sunday and don't reach out to them or enter them in your CRM until Tuesday, then you've already lost that potential client. How you do one thing is how you do everything. If you're waiting for days to follow up after meeting a potential client, that's letting them know how you do business. A new home will come on the market and you won't share it with them for days. Urgency is foundational.