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SEO 101: What Is Cumulative Layout Shift? episode artwork

Apr 28, 2022 9 min

SEO 101: What Is Cumulative Layout Shift?

from Advanced Digital Media Services Hosted by Paul Donahue

Cumulative Layout Shift is a Google ranking factor added as a Core Web Vitals metric in a Google Page Experience update in 2021. It is a measure of the formatting changes made to a webpage following the initial rendering. It usually involves the dynamic insertion or removal of content that is not being shown. ADVDMS explores its definition, shows you what a good score looks like, and discusses ways to help you improve your CLS website score. https://advdms.com/blog/seo-101-what-is-cumulative-layout-shift/

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