PODCAST · business
Advanced Digital Media Services
by Paul Donahue
Advanced Digital Media Services can help your business by executing an in-depth SEO strategy that utilizes keyword research, content creation, link development, website page speed optimization, Google My Business set up and posting, local SEO, reputation management, on-page SEO, and off-page SEO strategies. We also provide website design and development, logo design and professional dedicated website server hosting and maintenance. We are also the producers of ROFOS, Restaurant Online Food Ordering System. If you own a restaurant and do not have an online food ordering system, statistics tell us you are losing up to 30% of additional revenue. Call us today to see if we are a fit for your digital goals.
Episodes
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8 Essential Web Design Tips to Make Your Website Standout
A well-designed website for your business can make a lasting impression on potential customers, especially in this digital age. It makes it easy for visitors to navigate the site and provides a great user experience. Advanced Digital Media Services wants to help you make your website more...
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13 Content Promotion Strategies to Drive More Traffic
Content promotion strategies can help your company or brand establish itself as an essential source of information and entertainment. You can employ content promotion tactics to connect and engage with your audience, build interest, and create loyalty. You can't just create content and call it...
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Identifying and Overcoming Content Marketing Challenges
Nearly all content marketers share the common goal of creating quality content that creates brand awareness and loyalty. Many content marketing challenges can make reaching target consumers more demanding. With the right tools and strategy, you can overcome most of these obstacles and achieve the...
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Improving E-A-T SEO
SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want. While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your...
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Local SEO and Online Reviews
Reviews have a huge impact on local SEO ranking. The volume, relevance, and diversity of reviews has become a critical factor for customers when choosing a business to support. Now, local SEO reviews are becoming increasingly important in improving online visibility, driving traffic, and…
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SEO for Startups: Best SEO Practices to Rank Higher in SERPs
Improving organic traffic is critical for startups to expand their reach and grow their business. As such, tactfully employing the best SEO practices can help startups gain leverage in the digital competition. If you're a startup business owner planning to go digital, here's why you should start...
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Building Brand Credibility with Authority Content
Putting out top-notch content plays a vital role in building brand credibility. Business owners and marketers should do it continuously to establish trustworthiness and expertise. To attract more audiences and improve organic rankings, producing authoritative content should be your priority. Here...
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The Ultimate SEO Audit Checklist
Conducting an SEO audit from time to time helps improve and maintain rankings on search engine results pages. It helps digital marketers, SEO specialists, and website owners see whether there are website components that need improvement. Check out this complete SEO audit checklist....
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Influencer Marketing, SEO, and Your Online Presence
Influencer marketing can be described as a social media marketing technique that includes product and service advertising and affirmation by people, organizations, or individuals who have a perceived level of awareness or social influence in their field. Influencer marketing can be used to boost...
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What Is Link Spam Update?
True to their vision of curating quality content, Google has announced a series of new algorithms that will track problematic websites. One such algorithm is the spam links checker that will help determine if a website is legitimate through links. Explore this Google link spam update with ADVDMS…
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SEO 101: What Is Cumulative Layout Shift?
Cumulative Layout Shift is a Google ranking factor added as a Core Web Vitals metric in a Google Page Experience update in 2021. It is a measure of the formatting changes made to a webpage following the initial rendering. It usually involves the dynamic insertion or removal of content that is not...
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Everything You Need To Know About First-Party Data Collection
The success of each search engine optimization strategy also falls with how well data marketing is done. One of the elements that needs prioritizing is first-party data collection. Find out what are the different data types and how they affect search engine optimization....
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10 Web Design Trends to Elevate Your Online Presence This Year
It doesn't matter if your web design ideas are in the advanced or beginner level. It can be very inspiring to look at the top websites and gain insight into your style. They grab visitors' attention and create meaningful interactions between them and the website. ADVDMS lists down the best…
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How to Measure and Track Your SEO Performance
SEO tracking is crucial for assessing a website's success. Businesses need to make sure their investment in SEO is worthwhile. If you're wondering what metrics to use to show your SEO campaign's value, ADVDMS shares the best SEO analysis methods to connect SEO results with business goals. We'll...
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Why Online Reputation Management is Important in the Healthcare Industry
Good online reputation management is vital to maintaining a healthy connection with your patients. Online reviews can influence prospective patients' opinions about your healthcare practice and their decision to visit it. A plan outlining the goals and targets of your practice should help you...
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Improving Website Ranking on Other Search Engines
Website ranking for keyword combinations or keywords can vary from one search engine to the next. A domain might rank for a keyword in the top three on Bing but not on the first page for Google for the same keyword. The same applies to all search engines. ADVDMS created this guide on how to check...
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8 Black Hat SEO Tactics That Kill Your Rankings
Black hat SEO, which is against search engine guidelines, is used to rank a website higher in search results. These unprofessional tactics are often penalized by search engines and don't solve the problem for the searcher. Black hat SEO is more likely to harm than help your search engine…
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How to Optimize for Google's Featured Snippets
Featured Snippets are information pieces that appear at the top of Google's search results. They answer the search query by pulling relevant information from top-ranking websites. Google featured snippets are one of the most prominent SERP features developed, and they're constantly evolving. Here...
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How to Use Google Images on Your E-commerce Website
An e-commerce website is designed to make online trading easy for buyers and sellers. Adding product images for e-commerce websites is the cornerstone of any online site. Site speed can be slowed down by large, poorly optimized images that drive customers away from your store. Image optimization…
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10 Best Places to Post Articles and Share Content
Content sharing opens doors to attracting a large audience and allowing more people to discover your brand. After you publish articles on your website, the job is not yet done. It's not enough to wait for people to find your content. You have to increase awareness of your posts strategically.…
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2022 SEO Trends You Shouldn't Miss
To compete in today's highly connected world, every company needs an effective SEO strategy. Knowing the top SEO trends for 2022 can help businesses plan and avoid penalties or a major drop in their site's rank. Your success in searches will depend on how well your content is serving your…
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7 Email Mistakes to Avoid When Creating Partnership Emails
Outreach email involves the creation and delivery of email marketing campaigns to individuals to encourage them to take positive actions. People put so much effort into making their outreach emails outstanding. When done correctly, they can prove beneficial. ADVDMS guides you to avoid making…
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The Four Types of Keywords: Why They Matter
SEO keywords are the backbone of digital marketing. These search keywords set strategic SEO initiatives in motion for websites to take the top spots in search engine results pages (SERPs). There are four types of keywords in SEO: navigational, informational, commercial, and transactional…
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Everything You Need to Know About Google Passage Ranking
Search engine optimization and digital marketing are continuously updating processes. As Google aims to make the search engine experience smoother and more accessible, the tech company introduced an algorithm update: passage ranking. How will the Google Passage Ranking affect SEO? Will it bring...
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A Comprehensive Guide to Create an Effective Content Calendar
If you want to experience development and growth for your business this year, you need to prioritize creating a content calendar. It can help you plan and schedule all the pieces of content you're planning to put out. Take time and learn how to create one here....
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Impact of Continuous Scrolling in SEO
As Google adds a continuous scrolling feature for smartphones, SEO experts are wary of how it will affect digital marketing. Learn what infinite scrolling is and how it will affect website ranking and SEO scores. https://advdms.com/blog/impact-of-continuous-scrolling-in-seo/
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The Value of Search Intent in SEO: Things to Know
The success of any digital marketing campaign lies in the understanding of the many factors that come with it. User search intent is the reason behind a user’s search query. Discover its importance in your company’s search engine optimization strategy....
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First Input Delay: What Is It and Why Is It Important?
As digital marketing becomes competitive, web developers and business owners are mindful of the changes that Google implements. Early last year, Google introduced a new set of algorithms that will measure user experience and website performance. Find out what is First Input Delay and how it will...
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10 Top Link-Building Tools
Link building is a vital part of any company’s search engine optimization campaign. With the first month of 2022 just about to end, it’s time to level up your game. Dominate search engines and be number one across SERPs using the following tools. https://advdms.com/blog/10-top-link-building-tools/
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Online Reputation: Reasons Why Customer Feedback Is Important
Your online reputation can make or break your business. Knowing how to respond to negative feedback from a customer is something that all businesses should master. Advanced Digital Media Services deep dives into the importance of customer reviews for brand building and engagement....
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Google Site Kit Plugin: Things You Should Know
Running a WordPress website requires the use of different Google tools. To make managing those tools easy and convenient, Google developed a WordPress plugin called Google Site Kit. Explore how it can provide you insights to make your website better....
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Google and Artificial Intelligence: Things You Should Know
In 2012, Google established a team dedicated to researching and applying artificial intelligence (AI). This team is now known as Google AI. Through deep learning systems and AI advancement, Google AI developed products and services that help in augmenting people's capability to accomplish more....
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The Rise of Near Me Searches: What Can It Do for Your Business
Google processes 3.5 million searches every day, and 46% of these are location-based searches by people ready to make purchases from services nearest to them. How? By adding "near me" to their queries. If you want to build a strong brand presence and reach more local audiences in your area,...
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Google Looks Into the Index Now Protocol for Crawling and Indexing
Google indexing currently uses Googlebot — Google's web crawler. The company recently announced that they'd be trying out the IndexNow protocol. They will put this new protocol to the test to see whether it fits into their sustainability efforts. Find out more about this change here....
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GMB Rebrands to Google Business Profile: Here's What You Should Know
Over the years, Google has made numerous changes to its algorithms and tools. One of the most recent updates it made is rebranding Google My Business to Google Business Profile. Are you wondering about what changes and new features are there? Take time and learn about them here....
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How Web Design Affects Customer Trust
One of the main reasons for investing in good web design is establishing a trusting relationship with your customers. Building online trust with users inspires loyalty and confidence and drives their purchasing behavior. Listen to find out how you can use the benefits of a good website design to...
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Google Ranking Factors You Need to Know
Wondering how many Google ranking factors are there? There are more than a hundred! Let us look at how search engine ranking factors work and take steps to make your website rank better. https://advdms.com/blog/google-ranking-factors-you-need-to-know/
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Google PageSpeed Insights: Things to Know
Google PageSpeed Insights is a free tool that can help you improve your website's loading time and user experience. With those two elements enhanced, you'll get many benefits — increased organic traffic, lower bounce rates, and higher conversion rates. Invest your time and resources in page speed...
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Do's and Don'ts for a Successful GMB Listing
Through GMB listing, you'll be able to gain more visibility. It's an excellent opportunity to reach a wider audience and drive your business to success. Find out how to establish your business profile and more. https://advdms.com/blog/dos-and-donts-for-a-successful-gmb-listing/
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E-commerce Marketing: Converting First-Time Visitors Into Buyers
There are several e-commerce marketing strategies that you can implement to convert first-time visitors into buyers. Regardless of what you choose, each strategy maximizes your e-commerce store's conversion rate. Learn what these strategies are, plus some tips in building an e-commerce website,...
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Reputation Management: Effects of Negative Online Reviews on Consumers
Studies show that negative online reviews significantly impact people's attitudes towards a product or service and purchase intentions. All of these serve as a threat to online businesses worldwide. Take a look at our helpful guide to what an effective reputation management strategy can do for…
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All About the Skyscraper Technique: An SEO Strategy
The goal of every website owner is to dominate the top rankings on search engine results pages. Like structures, the target is to be the tallest and get everyone to look up to it. If you're looking for ways to do so, the skyscraper technique in link building might be the answer....
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Evergreen Content: What It Is and Why Your Site Needs It
If you're regularly publishing content, you've probably heard about evergreen content at least once. Evergreen content is content that never goes out of date. It stays relevant and fresh — in other words, it is time-proof. Learn more about what it is, why your site needs it, and how it can impact...
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Long-Tail Keywords and SEO: What’s There to Know
Targeting the right keywords will bring the right people to your website. Shorter, more specific keywords tend to have more considerable competition compared to longer keywords. Find out why use long-tail keywords and more. https://advdms.com/blog/long-tail-keywords-and-seo-whats-there-to-know/
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Everything About Google's Featured Snippets
Featured snippets are a way to rank top without updating your content or acquiring backlinks. Take "Position 0" and dominate Google search results. Find out more about it here. https://advdms.com/blog/everything-about-googles-featured-snippets/
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6 Best E-Commerce Promotion Tactics
Promoting a product line can be a struggle, especially without clear-cut marketing plans in place. With the growing competition and trends in digital marketing, there is also a growing need for e-commerce websites to stand out. Understanding how to promote an e-commerce website positions your…
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7 Best Keyword Research Tools in 2021
Keyword research is an integral part of a solid SEO campaign. It's one of the first steps in establishing a solid presence in the vast digital world. For that reason, the utilization of the best keyword research tools should be among a business's top priorities.
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7 Best Keyword Research Tools in 2021
Keyword research is an integral part of a solid SEO campaign. It's one of the first steps in establishing a solid presence in the vast digital world. For that reason, the utilization of the best keyword research tools should be among a business's top priorities....
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Six Best Ways to Improve Page Loading Speed
Page load speed fuels a website's reliability. A crawling website makes the user click the close button and leave for good. Speed sets user experience, ranking, and conversion in motion. Explore how to speed up page load time effectively and watch as it brings your business success....
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Domain Name and Web Hosting: What Are the Differences?
Although closely related, web hosting and domain name are two separate services. Domain names are addresses that help visitors access your website, while web hosts are responsible for storing website content on internet servers. This guide will explain what these two services are, how they work,...
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ABOUT THIS SHOW
Advanced Digital Media Services can help your business by executing an in-depth SEO strategy that utilizes keyword research, content creation, link development, website page speed optimization, Google My Business set up and posting, local SEO, reputation management, on-page SEO, and off-page SEO strategies. We also provide website design and development, logo design and professional dedicated website server hosting and maintenance. We are also the producers of ROFOS, Restaurant Online Food Ordering System. If you own a restaurant and do not have an online food ordering system, statistics tell us you are losing up to 30% of additional revenue. Call us today to see if we are a fit for your digital goals.
HOSTED BY
Paul Donahue
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