SEO, AI and Personalisation Within The Online Beauty Industry - Fatemah Jamal Al-Lail

Would you trust ChatGPT more than your best friend when deciding what to buy? In this episode of The Engaging Marketeer, Darren Jamieson chats with Fatemah Jamal Al-Lail about the fast-changing world of SEO, AI, e-commerce and personalisation. They get into why tiny website changes can have a huge impact on conversions, how beauty brands build trust online, why micro-influencers are becoming such a powerful sales channel and what happens when shoppers start asking AI what they should buy instead of searching Google. There’s also talk of hyper-personalised websites, privacy, creepy data collection, AI-generated content, Minority Report and, somehow, Tom Cruise. If you work in SEO, CRO, e-commerce, beauty or digital marketing, this one’s packed with ideas about where online shopping is heading next. About the guest: Fatemah Jamal Al-Lail is an e-commerce and digital marketing specialist with experience across the beauty industry, including buying, merchandising, conversion rate optimisation, SEO and personalisation. Having begun her career in beauty buying and merchandising before moving into e-commerce, Fatemah combines an analytical understanding of customer behaviour and data with a strong interest in creative digital experiences. She is particularly interested in how AI, personalisation, A/B testing and emerging technologies are changing the way brands engage with and sell to customers online. You can connect with Fatemah here:  LinkedIn: https://www.linkedin.com/in/fatemah-jamal-al-lail/ Instagram: https://www.instagram.com/tema_jamil/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.