SEO education with Nikki Pilkington

Sponsor: This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers. Follow Nikki Follow Nikki on LinkedIn Follow Nikki on Twitter The Non-wanky SEO Course Time stamps 00:00:04 - Intro 00:01:05 - Majestic ad 00:06:12 - Interview with Nikki Pilkington 00:07:04 - Why is education important in SEO? 00:10:40 - Avoid using jargon, this won’t attract new clients 00:14:45 - Don’t be afraid to share tips and advice on social media 00:16:46 - Nikki’s experiences in the early days of SEO 00:18:35 - Don’t gatekeep information 00:20:15 - Testing and experimenting is a great way to learn  00:21:45 - Educate web designers to add Google Search Console from day one 00:25:45  - SEOs can learn a lot from developers and designers too 00:27:25 - PPC and SEO teams should work together 00:31:36 - Recurring clients 00:33:23 - Educating clients about SEO 00:35:55 - Explain why SEO things matter, rather than just telling 00:37:00 - Use plain English not jargon 00:41:00 - SEO isn’t a dark art! 00:43:53 - The Google API leak 00:51:27 - AI is useful but it’s not the be all and end all 00:52:35 - Vanity metics vs what actually matters 00:54:32 - The power of word of mouth 00:57:18 - Google’s tagline - Don’t be evil 00:58:45 - Who to learn SEO from and who to follow 01:01:05 - Even small details can lead to new discoveries 01:06:42 - Other SEOs to follow on Twitter 01:08:25 - Where to follow Nikki 01:09:22 - Outro