SEO for the New AI Era - Using Schema Markup & Alt Text with Tom Winter | BWI #199

Episodio 199 - SEO for the New AI Era - Using Schema Markup & Alt Text with Tom Winter   Tom Winter, founder of SEOwind, shares his shift from developer to entrepreneur scaling content using AI. He learned that successful AI implementation demands mirroring defined human procedures (SOPs) and resisting the temptation to skip steps. His transformation emphasizes prioritizing predictability over guesswork to meet specific, measurable goals.   Key Takeaways  ●     Define success by clearly articulating "how good looks like" before utilizing AI in any process. ●     When automating with AI, mirror human Standard Operating Procedures (SOPs) exactly without skipping essential steps. ●     Ensure AI output is predictable; if results vary significantly, you are relying on guessing, not expertise. ●     The market is shifting toward Generative AI Search (GEO); content must adapt to conversational query modes. ●     Implement schema markup and descriptive alt text to make your content easy for crawlers and AI to understand.   Guest Bio and Resources ●     Tom Winter's Bio: Founder of SEOwind. Helps B2B, agencies and SaaS scale with AI, SEO, and content that drives growth, from strategy to execution. Developer Brain, Marketer Heart. Speaker and serial entrepreneur. ●     Website: https://seowind.io   Connect with Jeanne I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them. For more information on Jeanne's coaching programs for coaches and consultants: ●     https://jeanneomlor.com/reviews/ For elite coaching for CEOs, celebrities, and icons: ●     https://jeanneomlor.com/private-label-advisory/ Follow Jeanne on Instagram: https://www.instagram.com/jeanneomlor/